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Suggested further sources Books and articles

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Abidin, C. (2018) Internet Celebrity: Understanding Fame Online. Emerald Publishing Limited.

Abidin, C. and L. B. Megan (2018) Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame. Emerald Publishing Limited.

Aull, D. C. (2008) Reflexive Ethnography: A Guide to Researching Selves and Others, 2nd edn. Routledge.

Coates, J. (2017) ‘So hot right now: Reflections on virality and sociality from transnational digital China’, Digital Culture and Society 3(2): 77–98.

Gershon, I. 2017. Down and Out in the New Economy. Chicago University Press.

Hammersley, M. and P. Atkinson (2007[1990]) Ethnography: Principles in Practice, 3rd edn. Routledge.

Horst, H. and D. Miller (2012) Digital Anthropology. Berg Publishers.

Jeffrey, S. A. and A. Robben (eds) (2007) Ethnographic Fieldwork: An Anthropological Reader. Blackwell.

Kutsche, P. (1998) Field Ethnography: A Manual for Doing Cultural Anthropology. Prentice-Hall.

Leaver, T., T. Highfield and C. Abidin (2020) Instagram: Visual Social Media Cultures. Polity.

Marvin, G. (1994[1988]) Bullfight: A Study of Human and Animal Nature in Andalusia. University of Illinois Press.

McDonald, T. (2016) Social Media in Rural China Social Networks and Moral Frameworks. UCL Press.

Miller, D., E. Costa, N. Haynes, T. McDonald, R. Nicolescu, … X. Wang (2016) How the World Changed Social Media. UCL Press.

Morris, B. (2000) The Power of Animals: An Ethnography. Routledge.

Murakami, H. (2003) Underground: The Tokyo Gas Attack and the Japanese Psyche. Vintage.

Nardi, B. (2010) My Life as a Night Elf Priest: An Anthropological Account of World of Warcraft. University of Michigan Press.

Ntarangwi, M. (2010) Reversed Gaze: An African Ethnography of American Anthropology. University of Illinois Press.

Pertierra, A. (2017) Media Anthropology for the Digital Age. Polity.

Pink, S. et al. (2015) Digital Ethnography, Principles and Practice. Sage.

Postill, J. (2018) The Rise of Nerd Politics Digital Activism and Political Change. Pluto Press.

Pype, K. (2016) ‘“[Not] Talking like a Motorola”: Mobile phone practices and politics of masking and unmasking in postcolonial Kinshasa’, Journal of the Royal Anthropological Institute 22(3), 633–52.

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