Читать книгу The New IQ: Use Your Working Memory to Think Stronger, Smarter, Faster - Tracy Alloway - Страница 33

What does romance have to do with working memory? In a 2012 study, Jeffrey Cooper and colleagues at Trinity College Dublin discovered that the PFC plays a big role in the first flush of attraction. They scanned the brains of nineteen- to thirty-one-year-olds on the prowl and showed them photos of potential mates. Some photos caused a burst of activity in parts of their PFC. Participants then went to a speed-dating event, and the researchers discovered that the stronger the activation in the PFC, the more likely the participants were to pursue a second date. If you find your working memory working overtime when you first meet someone, there is a good chance that you’ll take a chance and ask them out.

Some exciting new research by Johan Karremans at Rodboud University in the Netherlands offers insight into why men often become tongue-tied when meeting a woman whom they find attractive. He found that men’s scores on a working memory test were lower after they’d had a brief conversation with a beautiful woman. And intriguingly, he did not find this “attraction effect” in women after they’d had a conversation with a handsome man. His interpretation of his results is that because traditional gender roles require men to take the initiative in engaging in conversation with a potential mate, their working memories are more taxed by the process.