Читать книгу Anti-Aging Therapeutics Volume XVI - A4M American Academy - Страница 7

Attempting to rebrand what it cannot deny, those in positions of power in academic, political, and regulatory arenas are Inventing new catch phrases including "longevity medicine," "successful aging," "healthy aging," and the like, in an effort to dilute and absorb the A4M's original definition of anti-aging medicine. Regardless of what name you use to describe “anti-aging medicine,” the clinical field was established in 1991 by the physicians of the American Academy of Anti-Aging Medicine, A4M.

Attributable to James Fries of Stanford University (California, USA), “successful aging” advances the concept of “morbidity compression,” that is, shortening the period of infirmity into a shorter period closer to death. In a recent interview, Dr. Fries⁹ admits that: “studies show that common sense moves like exercising and eating well really can help us stay healthier for longer.”

Similarly, Buck Institute of Aging (California, USA) researchers herald¹⁰ the merits of preventing the diseases of aging. The team submits that a “healthy diet and regular exercise … slow the metabolic and molecular causes of human aging.” They also warn that “our current health care approach is not sustainable. Targeting diseases has helped people live longer, [but] they are spending more years being sick with multiple disorders relating to aging, and that’s expensive.”

By whichever name it is referred, anti-aging medicine is the leading trend in consumer health and beauty today. The Natural Marketing Institute reports¹¹ that consumer interest in anti-aging therapies has risen 50% in the past five years, with the leading concerns as: #1. mental health, #2 sleep; #3 energy; and #4 weight management. Similarly, Datamonitor, a market intelligence company, is¹¹ “bullish about the [sector’s] prospects in the future.”

Over one-third of Americans want to reach 120 years or older. A survey by the Pew Research Center (Washington DC, USA) found¹² that Americans considered 90 years as the median ideal lifespan. Baby Boomers – those born between 1946 and 1964, 10,000 of whom are retiring every day, want to live to be at least 84 years on-average. To achieve this goal, the Natural Marketing Institute reports¹³ that this group is specifically interested in self-care, thus driving the continued growth of the natural products and dietary supplements marketplaces.