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ENGLISH IN THE WORLD SERIES

GENERAL EDITOR

Antonia Sánchez Macarro

Universitat de València, Spain

ADVISORY EDITORIAL BOARD

Professor Enrique Bernárdez

Universidad Complutense de Madrid, Spain

Professor Anne Burns

Macquarie University, Sydney, Australia

Professor Angela Downing

Universidad Complutense de Madrid, Spain

Dr Martin Hewings

University of Birmingham, Great Britain

Professor Ken Hyland

City University of Hong Kong, China

Professor James Lantolf

Penn State University, Pennsylvania, USA

Professor Michael McCarthy

University of Nottingham, Great Britain

Professor M.Teresa Turell

Universitat Pompeu Fabra, Barcelona, Spain

Professor Eija Ventola

University of Helsinki, Findland

© The authors © 2013 by the Universitat de València

Design and typeset: Celso Hdez. de la Figuera

Cover design by Pere Fuster (Borràs i Talens Assessors SL)

ISBN : 978-84-370-9211-9

The Multimodal Analysis of Television Commercials

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