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Notes on Contributors

LARS PYNT ANDERSEN is an Associate Professor at Department of Marketing & Management, University of Southern Denmark. His PhD from Copenhagen Business School was on the genre evolution of Danish television advertising, but ended up being as much about irony in advertising as genre. He has published papers on the effects, genres and rhetorical appeals of advertising, but also on consumer culture such as the construction of the ‘tweens’ consumer and the vicarious consumption of mothers. He is currently working on the use of personification metaphor in corporate communication and on conceptions of ‘trialogic’ rhetoric in crisis communication.

GWEN BOUVIER is a Lecturer of Communication, Media and Cultural Studies at the University of Glamorgan, Cardiff, UK. She has taught courses across journalism, international media, national identity, and representation theory. Her research has focused on 9/11 and representation, discourse analysis, and social media and identity. Her recent publications include: ‘How Facebook users select identity categories for self presentation’ and ‘Breaking News: the First Hours of the BBC Coverage of 9/11 as a Media Event’

MARISSA K. L. E is a Research Associate at the Multimodal Analysis Lab in the Interactive and Digital Media Institute (IDMI) at the National University of Singapore. Her interests lie in systemic functional linguistics, multimodal discourse analysis and their applications in analyzing the perpetuation and evolution of ideologies and culture. She has worked on inter-disciplinary projects involving the application of mathematical modelling techniques to the analysis of multimodal data and the development of interactive software for multimodal analysis for research and educational purposes.

KAROL HARDIN is an Assistant Professor of Spanish at Baylor University. She holds a Ph.D. in Hispanic Linguistics from the University of Texas at Austin (1999). Her publications include a book entitled Pragmatics of Persuasive Discourse in Spanish Television Advertising and articles on medical Spanish, persuasion, complaints, and lying. Her current research interests include Spanish Pragmatics and Second Language Acquisition.

LAURA HIDALGO-DOWNING is Senior Lecturer at Universidad Autónoma de Madrid. Her research interests include stylistics and poetics, discourse analysis, media discourse and persuasive discourse, among others. She is the author of Negation, Text Worlds and Discourse. The Pragmatics of Fiction (Ablex, 2000) and, together with Susan Cockroft, Robert Cokcroft and Craig Hamilton of Persuading People. An Introduction to Rhetoric (third revised edition, Palgrave MacMillan 2013). She is the coordinator of the Research group Language, creativity and identity (UAM). Departamento de Filología Inglesa, Universidad Autónoma de Madrid. Spain.

BLANCA KRALJEVIC-MUJIC is a Senior Lecturer in the Department of Modern Languages at the Universidad Rey Juan Carlos, Madrid. Her research interests focus on multimodal metaphor and metonymy in advertising discourse. She is the author of “Linguistic and pictorial metonymy in advertising” (eds. Valenzuela et al.) (Peter Lang, 2009) and co-author with Laura Hidalgo Downing of “Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse” (Annual Review of Cognitive Linguistics, 2011).

GERMÁN LLORCA-ABAD is a Lecturer in Corporate Public Relations and Advertising in the Language Theory and Communication Department of the University of Valencia, Spain. He is the author of several papers on the effects of digital communication in society and two essays on Modernity and Mass-Media. He gained his Ph.D. in 2007 with a thesis on cultural studies and has been an Invited Lecturer at the Universität des Saarlandes, Germany.

DAVID MACHIN is Reader in Journalism at Brunel University, London. He has published widely in Critical Discourse Analysis and in Multimodality in recent books such as The Language of Crime and Deviance, Analysing Popular Music and Introduction to Multimodal Analysis and in over 70 journal papers and book chapters. He is co-editor of the peer reviewed journal Social Semiotics and sits on the editorial board of a range of other journals.

MARÍA ÁNGELES MARTÍNEZ MARTÍNEZ is Assistant Professor in Discourse Analysis and Intercultural Communication in the English Language and Linguistics Department, Universidad Complutense de Madrid, Spain. Her research interests and publications are in the field of narrative discourse analysis and multimodality, with a special emphasis on receivers’ cognitive activity and cultural situatedness during narrative processing.

SABRINA MAZZALI-LURATI is a Lecturer of Rhetoric and Composition at the University of Lugano, Switzerland. She gained her Ph.D. in 2003 on multimedia application of literary texts from a semiotic approach. Her research interests are literature and hypermedia, semiotics, metaphor and multimodality, document design and composition, rhetoric and written communication. She is author of several papers on these topics.

KAY O’HALLORAN is Director of the Multimodal Analysis Lab, Deputy Director of the Interactive Digital Media Institute (IDMI) and Associate Professor in the Department of English Language and Literature at the National University of Singapore. Her areas of research include multimodal analysis, social semiotics, mathematics discourse, and the development of interactive digital media technologies and scientific visualization techniques for multimodal and socio-cultural analytics. She is founding editor for the Routledge Studies in Multimodality research book series.

CHIARA POLLAROLI is a Ph.D. candidate for a doctorate in Communication sciences at the University of Lugano, Switzerland. Her research deals with tropes and argumentative topoi in advertising. She is interested in rhetoric and argumentation, advertising, semiotics and multimodality. She works as a Teaching Assistant at the Institute of Argumentation, Linguistics and Semiotics.

ANDREA ROCCI is Professor and Director of the Institute of Argumentation, Linguistics and Semiotics at the University of Lugano, Switzerland. He is also Director of the Master programme in Financial Communication offered jointly by the faculties of Economics and Communication Sciences at the same university. He has published extensively in the field of linguistics, especially in argumentation, pragmatics, modality and financial discourse. He is co-author (with Marcel Danesi) of Global linguistics. He is directing several projects on argumentation in the contexts of journalism and public organization funded by the Swiss National Science Foundation (SNSF).

SABINE TAN is a Research Associate at the Multimodal Analysis Lab in the Interactive and Digital Media Institute (IDMI) at the National University of Singapore. Her primary research interests include multimodal discourse analysis, visual communication, and social semiotics. She is particularly interested in applications of social semiotic theory to the analysis of corporate institutional discourses involving new and traditional media, such as business news mediated on the internet, corporate television advertisements, corporate web-pages, and other emergent multimodal discourse genres.

SABINE WAHL, M.St., M.A. is a Research Assistant and Lecturer at the Chair for German Linguistics and also lectures in the Master’s Degree Course InterculturAd – Werbung interkulturell at the Catholic University of Eichstätt-Ingolstadt, Germany. In 2009/2010 she was a member of a research project on German and Italian brand names, carried out in cooperation with the Università degli Studi di Verona. She has published several articles on the phonology and morphology of brand names and on print, radio, and television advertising. She is currently working on a PhD thesis on radio and television commercials.