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CHAPTER 1 How to Think Like the Top 1%

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One of the big goals of this book is to help you bring out the best version of yourself (your smart money superhero) and join the smart money circle. I will call that the alpha version of yourself. On Wall Street, alpha means above‐average returns, so the alpha version of you is the best version of yourself. Everyone starts out in the dumb money circle—even the children of wealthy families that are in the smart money circle. That's why most family businesses do not last past the first or second generation. The good news is that anyone can learn the skills necessary to bring out the best version of themselves, learn from their mistakes, live their “dream life,” and join the smart money circle. Once you do that you will accomplish more than you ever dreamed of and enjoy life at a completely different level!

I started out in the dumb money circle. I began my professional life saddled with student loan debt and not having a clue about how to make money or how the market actually worked. For years, I toiled at thankless jobs for lousy wages. Some of my first forays in the market resulted in spectacular, soul‐crushing losses.

I was in the dumb money circle, but I had an overriding need to break out; eventually, I did, and you can, too. It started when I had my first realization that there is an endless battle raging inside all of us between (what I call) the smart money superhero (your good side) and your dumb money beast—a.k.a. Shmelf (your bad side).

Psychological Analysis

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