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Aga Bojko
Eye Tracking the User Experience
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Страница 1
EYE TRACKING THE USER EXPERIENCE
Страница 3
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Страница 5
CONTENTS
FOREWORD
PART I
Страница 9
CHAPTER 1
What Is Eye Tracking, Anyway?
Why Do the Eyes Move?
How Do the Eyes Move?
Why Should You Care Where People Look?
Why Do People Look at What They Look At?
Applications for Eye Tracking
Tool or Method?
Страница 18
CHAPTER 2
The Three Questions
Actionable Eye Tracking
Qualitative Insight: Detecting and Explaining Usability Issues
Detecting Usability Problems
Explaining Usability Problems
Quantitative Insight: Measuring Differences
Measuring Performance-Related Differences
Measuring Attraction-Related Differences
In Search of the Simplest Solution
Why Use a Microscope When a Magnifying Glass Is Enough?
When Eye Tracking
Is
the Simplest (or Only) Method
Using Eye Tracking to Gain Stakeholders’ Buy-In
PART II
Страница 33
CHAPTER 3
Not All Eye Trackers Are Created Equal
Remote vs. Wearable Eye Trackers
Two Types of Remote Eye Trackers
So, Wearable or Remote?
Technical Specs You’d Probably Rather Not Know About
Sampling Rate
Accuracy and Precision
Head Box Size
Monocular vs. Binocular Tracking
Pupil Illumination Methods
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