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Eye Tracking the User Experience

A Practical Guide to Research

By Aga Bojko

Rosenfeld Media, LLC

457 Third Street, #4R

Brooklyn, New York

11215 USA

On the Web: www.rosenfeldmedia.com

Please send errors to: errata@rosenfeldmedia.com

Publisher: Louis Rosenfeld

Managing Editor: Marta Justak

Development Editor: Edward Wade

Copy Editor: Marta Justak

Interior Layout: Danielle Foster

Cover Design: The Heads of State

Cover Illustrator: Martha Rich

Indexer: Sharon Shock

Proofreader: Sue Boshers

© 2013 Aga Bojko

All Rights Reserved

ISBN: 1-933820-10-1

ISBN-13: 978-1-933820-10-1

LCCN: 2013934832

Printed and bound in the United States of America