Читать книгу Eye Tracking the User Experience - Aga Bojko - Страница 19

To Track or Not to Track

The Three Questions

Actionable Eye Tracking

Qualitative Insight: Detecting and Explaining Usability Issues

Quantitative Insight: Measuring Differences

In Search of the Simplest Solution

Using Eye Tracking to Gain Stakeholders’ Buy-In

Summary

Many UX practitioners seem to be divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and mirrors” and does not have much value. As is generally the case, the truth lies somewhere in the middle. Eye tracking can be a valuable addition to some UX research and ineffective, or even wasteful, in other cases.