Читать книгу Artist - Алексей Комов - Страница 5

Have you already chosen your style of music? If so, then we move to the next stage – your basic concept.

Why do we need this and how does it work? Today artists are loved not only for cool music but also for their visualization, presentation, idea, and environment – all of this can be named in one word «WORLD» of the artist. An artist who creates his world within the framework of the music genre has a better chance of becoming a part of the culture and be famous for a longer time. Try to remind yourself of the most famous groups and their performers. It was not just music. They had their unique world that attracted millions of fans: the semantic load and lyrics in the tracks, the presentation style of the appearance, shows at performances, and visualization in clips – all of this creates a complete picture and image of the artist. All elements of the artist’s world must be integral and united. This world should have a dense confident core.

Ou will say: «Yes, it’s all clear. But how to do that?»

You should start with the musical style in which you decide to work. You will explore the whole basic concept of this style:

– where did this genre originate and where is it most popular right now

– what institutions and on which venues is the best place to perform your music

– how musicians look like, their lifestyle and hobbies

– what fans are guided by while choosing this style

– how do the fans live, their hobbies and lifestyle

Studying the fan base is the key to preparing your image. When you have a clear idea of who your listener is, that is, your buyer, you will have answers to all the most important questions for work. Explore fans of artists in this genre.

Imagine that you are in ambush hunting your golden antelope. Collect all the elements of the style, like puzzles, and you will get a complete picture of the environment in which this style lives, develops, and stays afloat.

In my last project, I spent a whole year creating a world for an artist. And only after that, I launched: name, image, logo, visualization and of course, music. Everything went like clockwork because I already knew what and why I was doing.

After proper preparation, the creation of the project is much simpler and more understandable. With an understanding of the concept of the musical genre and your fan, you come up with the name of the artist, his image and music that are as close as possible to this spirit. You are purposefully working on visualization for your social networks, concerts, videos, maybe entire films and video games, and unique merchandise that everyone wants.

Over the years, I have met many talented musicians who make great music but do not have their own «world». And this was a good reason why it was more difficult for them to break into Olympus, why music labels did not want to work with them, and why, unfortunately, they were quickly forgotten.

Some professional musicians invest big money in making the agency that creates «worlds» for them. They understand the significance of this part of the musical project.

There are also serious agencies that are looking for talented musicians and create from them superheroes with their own «world». But it is important to realize that if you are not writing your ideology, then it is likely that what you are offered may contradict your inner feelings and life principles.

Many will now say: «I am ready for anything for the sake of success.» Yes, firstly you simply work and do not pay attention to the fact that this is not your image. But over time, the internal discrepancy will grow and begin to slowly destroy you from the inside. When you begin to understand this, while being already a super successful and accomplished artist, the internal conflict can develop into an external one and lead to sad consequences.

There are situations when agents try to copy already successful musicians at your expense, making you a clown. They do not want to understand and feel you, they just make copy-paste of the music, image, and world of the artist who already exists. There is no guarantee that the second such project will also be in demand. And it is unlikely that they will also want to buy it expensively.

The most valuable and expensive is the concept of TRUE. When you stand on the stage, you feel lively emotions that pulsate from you to the public and back. This interaction cannot be specifically created or purchased. It arises when the artist is really in his image and his organic state of mind and body. This artist can even make grave mistakes during the performance, but still will be loved for who he is. He carries his music and his «world», fills the lives of his listeners, and receives from them a powerful return of love and recognition.

Therefore, it makes sense to look for your unique style, to be yourself and create your world. Stay individual and the public will fall in love with you.