Читать книгу Artist - Алексей Комов - Страница 6

We already have a myth and understanding of the style of music in which we will work. Now is the time to come up with the original name of the artist.

What you need to pay attention to and what you need to check to avoid getting into a situation, that you meet an artist with the same name?

Firstly, your name should be written in Latin if you plan to work worldwide. Some regional artists come up with the name of the artist in their language and spell their name also in their native language. This is permissible if you want to work successfully only in those regions where they understand this language. Therefore, before you start inventing your nickname, you must understand where you want to be implemented.

Every year more and more artists appear, and cool words and pseudonyms are less and less. When you are looking for your name, be sure to check it first on the main Internet sites, such as iTunes, Spotify, Google Play, Yandex Music, Beatport, Shazam, etc., so that there are no artists with that name on these sites.

This is very important, otherwise in the future, you will have big problems when publishing your tracks and albums. You just won’t be able to publish anything, since such an artist already exists. Consequently, you will not be able to perform either. But you can be sued for the illegal use of someone else’s name of the artist for their purposes. There are sly ones who change one letter in the name and use it as their own, explaining this by the fact that the name is supposedly free in such a spelling. You can’t do this if you want to become a professional, original artist, and not someone else’s copy. You need a unique and memorable name. If you want to work really at a high level, you should never make such mistakes at the initial stage. It is important to understand that in the music business, the first person to publish a track or album under a specific name already has a 100 % patent for that name. Who was the first in time, that’s own the name.

When you search for a name for yourself, you check not only all the Internet sites from the list above but also the availability of URL addresses in the main social networks: Instagram, Youtube, Twitter, Soundcloud, VK, Facebook. I recommend that all social networks have the same URL name. It happens, for example, that two social networks are free, and in the rest, this name is already taken in its pure form. But you can find an alternative in the form of a prefix to the name.

Example: the name Zeskullz is occupied on half of the sites by some strange accounts. What can be done? We take the prefix: official, the, music, DJ, band, com (if you have such a website) and I'm sure that in some combination all social networks will be available.

It is important to analyze how your name will look in spelling and sound in pronunciation. Look at the beginning and the end of the name, how they are balanced among themselves – whether it sounds and looks beautiful and harmonious. The name should be simple, easy to remember, relevant to the time, and modern culture, not cutting the ears and eyes.

Again, as an example, my ZESKULLZ project. I was looking for something new and relevant, with a certain meaning, and that would look and sound rude enough. Initially, it looked like this: THE SKULLS (symbolic meaning – eternity). This name is ideal for heavy, rough, and fashionable music, but I was not happy with how it looks and is written – too simple. I changed the prefix THE to French ZE and made a mirror ending Z, in the end, I got ZESKULLZ. Now it began to look great even in plain text. And when I began to make the logo, I got a perfect balance, which immediately looks confidently on the poster.

These are the key points in creating an image that you should pay attention to and spend some time. Some people are better at listening and will tag you based on how beautiful your name sounds. Other people are visuals, they remember with their eyes, so for them, everything should look beautiful.