Читать книгу Becoming a Data Head - Alex J. Gutman - Страница 37

Every dataset has a limited amount of information inside it, and at a certain point, no technology or analysis method will help you go any further.

In the authors' experience, not asking “What if we don't have the right data?” is where companies make some of the biggest mistakes—mistakes that could be avoided if only they were considered before the project started. Because what happens is this: everyone who has worked so far on the project now wants to take it to completion no matter what. Data Heads enter the project knowing that not having the right data is a possibility. They create contingencies to pivot to collecting better data to answer the question. Or, if the data doesn't exist, they go back to the original question and attempt to redefine the project scope.