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CHAPTER SUMMARY

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The very premise and structure of this book is to teach you to ask more probing questions. It starts with the most important, and sometimes hardest, question: “What's the problem?”

In this chapter, you learned ways to refine and clarify the central business question and why problems involving data and analysis are particularly challenging. We shared five important questions a Data Head should ask when defining a problem. You also learned about early warning signs to spot when a question starts to go off track. If the question hints of having a (1) methodology focus or a (2) deliverable focus, it's time to hit pause.

When these questions are answered, you are ready to get to work.

Becoming a Data Head

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