Читать книгу Becoming a Data Head - Alex J. Gutman - Страница 47

The terms data and information are often used interchangeably. In this book, however, we make a distinction between the two.

Information is derived knowledge. You can derive knowledge from many activities: measuring a process, thinking about something new, looking at art, and debating a subject. From the sensors on satellites to the neurons firing in our brains, information is continually created. Communicating and capturing that information, however, is not always simple. Some things are easily measurable while others are not. But we endeavor to communicate knowledge for the benefit of others and to store what we've learned. And one way to communicate and store information is by encoding it. When we do this, we create data. As such, data is encoded information.