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CHAPTER 2 What Is Data?

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“If we have data, let's look at data. If all we have are opinions, let's go with mine.”

—Jim Barksdale, former Netscape CEO

Many people work with data without having a dialect for it. However, we want to ensure we're all speaking the same language to make the rest of the book easier to follow. So, in this chapter, we'll give you a brief crash course on data and data types. If you've had a basic statistics or analytics course, you'll know the terms that follow but there may be parts of our discussion not covered in your class.

Becoming a Data Head

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