Читать книгу Managing Marketing: Guidelines for Practice Success - American Dental Association - Страница 17

Once you’ve completed the patient survey and you know what your patients value most about you and your practice, it’s time to take a look at the community in which you practice. This is sometimes called conducting an environmental scan since it allows you an in-depth look at what’s going on in the area around you.

It’s important for you to objectively assess what your colleagues are offering to their current patients. Since it’s likely that you’re all drawing from a similar pool of prospective patients, you should know what it is about those other practices that appeals to patients.