Читать книгу Managing Marketing: Guidelines for Practice Success - American Dental Association - Страница 5
Table of Contents
ОглавлениеWhat It Is and Why It Matters
Inquiries from Prospective Patients
Legal and Ethical Aspects of Marketing
Advertising
Why Survey Patients?
Sample Copy to Accompany the Patient Satisfaction Survey
Sample Patient Satisfaction Survey
Collecting and Using the Survey Data
Defining and Managing Your Brand
What Is a Brand?
Your Brand and the Name of Your Practice
Dos and Don’ts of Dental Logos
The Basics
Identifying Marketing Activities and Tactics
Launching Your Marketing Strategy
Checklist For Launching A Marketing Strategy
Calculating Return on Investment (ROI)
Introduction
Custom versus Template Websites
Sample Website Development Agreement
Checklist For Creating Effective Website Content
Sample Photography/Image Release
Sample Authorization Form For Use or Disclosure of Patient Information
Considerations When Outsourcing Development
Safeguarding Patient Information
Search Engine Optimization (SEO)
Evaluating Website Performance
Introduction
Checklist For Engaging in Social Media
Sample Content Calendar – Dental Topics
Sample Content Calendar – Non-Dental Topics
Offline Advertising
