Читать книгу Building or Refreshing Your Dental Practice - American Dental Association - Страница 23

Hiring a practice management advisor is optional for a dentist opening a new dental office.

Services that may be of benefit to busy dentists include:

 Interviewing and hiring new office employees

 Completing paperwork for third-party contract services

 Training staff

 Creating a personnel manual

 Developing office policies

 Marketing your new practice

The key to any dental marketing strategy is to reach out to your preferred patient niche while maintaining a high degree of professionalism. For a potential patient to take notice, you will need to be creative. A great source of information to help you reach your preferred patient niche and select the most effective medium of advertising is available through a professionally-analyzed demographics report. Many practice management advisors charge a small fortune doing little more than direct mailings or discount coupons in magazines. A creative marketing message offered through the most effective medium available will help set you apart from the “junk mail” dental postcards lying in the recipient’s mailboxes.

A qualified attorney should also be consulted for certain of these services, such as your personnel manual, training programs, and marketing.