Читать книгу Finance & Grow Your New Business - Angie Mohr - Страница 54

I. EXECUTIVE SUMMARY

1. Overall purpose of the business

2. The competition and the business’s place in the industry

3. The market

4. Growth strategy

5. Profitability and projections

6. Human resources

7. Financing structure and requirements

II. EXTERNAL ENVIRONMENT AND INDUSTRY ANALYSIS

1. Geographical operating environment and constraints

2. The industry

3. Product or service analysis

4. Development and operating strategy

III. THE MARKET

1. Market size in the geographical operating environment

2. Competitive analysis of market servicing

3. Customer group profile

4. Market share growth strategy

IV. OPERATIONAL MANAGEMENT

1. Cash flow projections: 12 months and 5 years

2. Break-even and capacity analysis

3. Cost structure of business

4. Profitability potential and timing

5. Operating location and warehousing

6. Operating cycle

7. Life cycle timing

V. MARKETING AND PROMOTION

1. Competitive strategy

2. Sales strategies and outlets

3. Pricing analysis

4. Advertising strategy

5. Product distribution or service provision

6. Servicing

VI. GROWTH STRATEGY

1. Overall growth strategy

2. Financing plan

3. Growth limitations and constraints

4. External and internal challenges and obstacles

5. New product or service development and introduction

6. Exit and harvest strategies

VII. HUMAN RESOURCES

1. Organizational structure

2. Key employee profiles

3. Ownership and investment structure

4. Remuneration and performance evaluation

5. Governance

6. External advisory team

VIII. FINANCING REQUIREMENTS

1. Amount and use of required funds

2. Current debt/equity structure

3. Proposed return on funds

IX. HISTORICAL FINANCIAL INFORMATION (when available)

1. Balance sheet

2. Income statement

3. Statement of cash flows

4. Ratio analysis

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