Читать книгу Strategies For Branding Success - Anne Thomas - Страница 15

Ask most people whether they feel the need to undertake marketing classes and chances are they would say no. Most people have a tendency to believe that they know whatever there is to know about marketing. And attending marketing classes is seen as a sheer waste of time, money and effort by many. However, having said all that, scores of people worldwide do pay a lot of money and invest a lot of time to enroll themselves in marketing classes. So what is it about marketing classes that gives them this sort of universal appeal?

To understand that, we must first examine what marketing classes offer to a prospective student. For most people, marketing classes are a sure shot way to getting the lowdown and the tips that various marketers have used down the ages. Instead of having to make the very same mistakes themselves, learners make use of the tips and tricks provided in marketing classes to get up to speed, in a manner of speaking. That's not all. By interacting with people from other backgrounds and demographic profiles, who more often than not will have different perspectives of marketing classes and the wealth of information they offer, learners can make use of the classroom as a mini world scenario.

But there is one aspect of marketing classes that cannot be easily ignored or even tucked away. And this pertains to the social networking aspect of the marketing classes. Gone are the days when information flowed only from one direction. Today's knowledge economy has evolved to a stage where the flow of information is to ways. Even ordinary people can make use of web2.0 media like blogging sites and podcasts in order to transmit their own brand of marketing knowledge to even the most erudite of marketing professionals. And it is in the web that the next generation of marketing classes are being conducted.

The internet has changed the way in which marketing classes are conducted. In fact, it would be true to say that the way in which almost all classes have been conducted has undergone a tremendous change. But as far a marketing classes and the people who attend them are concerned, almost all the change has been for the better. For one thing, it has made the marketing classes themselves more open to the two way flow of information. And for the other, it has enabled the field itself to grow and expand its scope beyond the traditional boundaries it was earlier restricted to.