Читать книгу Strategies For Branding Success - Anne Thomas - Страница 16

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do. Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business.

With unique and effective design, your shop car becomes a moving billboard and connects with your customers in a way that no other advertising medium can. It sends the message to potential customers that your company is expert and professional and is also established and reputable. Vehicle advertising is long lasting and works 365 days a year. Exterior and interior signs are also important marketing assets in promoting your business and enhancing its representation.

How your directional and informational signs are presented and function together with attractive storefront or forecourt signage are important to a positive customer shopping experience which will in turn create more sales and leads.

Advertising banners and displays can be used to announce new products, promote special events, advertise sales, generate excitement or attract and motivate customers. One of the initial things to do when choosing a sign company is to find one that specializes in the sort of sign you want. Although the majority of companies will not refer to any specialty in their advertising, many will actually be mainly proficient at making a certain type of sign.

You will often find faster turnaround and better pricing when working with such a company. Working with people who are on the whole informed about the details surrounding a given project can significantly impact the type of signs that are created. If you are not using your own designer, you may want to think about the completed projects of graphic designers working at the sign company. This may well be your best investment.