Читать книгу Digital Marketing - Annmarie Hanlon - Страница 71

The buyer journey was one of the earliest phrases used, but considered the consumer only as a buyer. We may primarily think of a customer journey as a visit to a website to buy a product but, in some cases, no purchase is made because a customer journey can be:

 Downloading a brochure

 Signing up for a newsletter

 Filling in a form

 Submitting information

 Registering interest or support

Buyer journey is more often used in commercial organisations where the goal is simply a purchase.