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As shown in Case Example 2.2, Florian Alt at Adidas has found a way of addressing dark social. Other methods of ensuring that your hard work can be tracked and correctly attributed include:

 Create short and memorable weblinks – instead of a web link like https://www.permanentstyle.com/2017/09/the-growth-of-bespoke-and-customised-glasses.html?mc_cid=207f13a57c&mc_eid=eb6ecee5ea you may create a vanity URL like this: http://bit.do/myspecs

 Create interesting content and place it on your blog with links to products. If the content is unique, you can track all orders from this.

 Include sharing buttons in unusual places – not just at the start and the end, but mid-way through articles and posts.