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Darkness PUBLIC RELATIONS
Introduction
Chapter 1
The target audience in the Black PR
Method of attack in the Black PR
Method of a Bad Praise
By dual audience
The method of virtual concept
Method catcalls
The method of administrative resources
The method of hooks and bait
Method of public outrage
Methods of virtual blackmail
Findings
Chapter 2
Protection against attacks Black PR
Professional information attacks
Method disorganization attacks
Flash method
Lay information attacks
Spontaneous information attacks
Prevention of conflict
Creating a compromise
Method of The virtual concept’s color changing
Method in terms of
Method of binding concepts
Intensive method of informational influence
The method of mass consciousness
Method of an information viruses
The method of changing the template
The method of generating new material derivatives
Methods in behavioral derivatives of a virtual concept
Chapter 3
Methods for dealing with the media
Theory of Events
Purposely created events
The basic methods of creating events
Method of competition
The method of giving
Method of a scandal
A method of direct advertising
Affiliated Events
Using the equity method
Response methods
The method of indirect participation
Random Events
Scheduled Events
Methods of writing a press release
Lets consider each type of release
– TRAYNZ-GRAFFITI AND PUBLIC RELATIONS
– FOLDING LIFE
First of all let’s look what exactly black PR is. In foreign literature, this term is very rare and it can be said that the term «black PR» is Russian invention. If you ask any Western Public Relations practitioner, if he is engaged in black PR, he will deffinetely be offended. But, overseas black PR is even more developed, perhaps even more strongly than in Russia. Spreading a negative information in politics and economic is a tool of competition. But there is no one who uses the term black PR. But they call it:
Fighting for fair competition;
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Be safe. Use of compromising information may be a subject to lawsuits and other negative consequences. You should consider the risks. And use this information only if the risk is justified.
How to distribute compromising and talking to the press, I’ll discuss in the following sections of the book.
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