Читать книгу Darkness Public Relations - Anton Vuima - Страница 12

Many businesses have a lot of things that can make the public angry.For example, it can be a CEO’s too expensive car, a luxury office, enhanced enterprise, environmental emissions, hazardous industry, harassment someone’s rights, salary of staff in the company, the political ambitions of the director, notably business enterprises, etc.

The goal of this method is to find the one object that can can make the public angry. Then disclose facts that disturb the public. Finally, the public anger is out and you have to stretch it for as long as you can.