Читать книгу Profit Driven Business Analytics - Baesens Bart - Страница 12

Profit-driven business analytics is about analyzing data for making optimized operational business decisions. In this first chapter, we discussed how adopting a business perspective toward analytics diverges from a purely technical or statistical perspective. Adopting such a business perspective leads to a real need for approaches that allow data scientists to take into account the specificities of the business context. The objective of this book therefore is to provide an in-depth overview of selected sets of such approaches, which may serve a wide and diverse range of business purposes. The book adopts a practitioner's perspective in detailing how to practically apply and implement these approaches, with example datasets, code, and implementations provided on the book's companion website, www.profit-analytics.com.