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It is a great pleasure to acknowledge the contributions and assistance of various colleagues, friends, and fellow analytics lovers to the writing of this book. This book is the result of many years of research and teaching in business analytics. We first would like to thank our publisher, Wiley, for accepting our book proposal.

We are grateful to the active and lively business analytics community for providing various user fora, blogs, online lectures, and tutorials, which proved very helpful.

We would also like to acknowledge the direct and indirect contributions of the many colleagues, fellow professors, students, researchers, and friends with whom we collaborated during the past years. Specifically, we would like to thank Floris Devriendt and George Petrides for contributing to the chapters on uplift modeling and profit-driven analytical techniques.

Last but not least, we are grateful to our partners, parents, and families for their love, support, and encouragement.

We have tried to make this book as complete, accurate, and enjoyable as possible. Of course, what really matters is what you, the reader, think of it. Please let us know your views by getting in touch. The authors welcome all feedback and comments – so do not hesitate to let us know your thoughts!

Wouter Verbeke

Bart Baesens

Cristián Bravo

May 2017