Читать книгу Struggles amd Triumphs: or, Forty Years' Recollections of P.T. Barnum - Barnum Phineas Taylor - Страница 11
CHAPTER IX.
THE ROAD TO RICHES
ОглавлениеTHE MOST POPULAR PLACE OF AMUSEMENT IN THE WORLD – THE MORAL DRAMA – REFORMING THE ABUSES OF THE STAGE – FAMOUS ACTORS AND ACTRESSES AT THE MUSEUM – ADDING TO THE SALOONS – AFTERNOON AND HOLIDAY PERFORMANCES – FOURTH OF JULY FLAGS – THE MUSEUM CONNECTED WITH ST. PAUL’S – VICTORY OVER THE VESTRYMEN – THE EGRESS – ST. PATRICK’S DAY IN THE MORNING – A WONDERFUL ANIMAL, THE “AIGRESS” – INPOURING OF MONEY – ZOOLOGICAL ERUPTION – THE CITY ASTOUNDED – BABY SHOWS, AND THEIR OBJECT – FLOWER, BIRD, DOG AND POULTRY SHOWS – GRAND FREE BUFFALO HUNT IN HOBOKEN – N. P. WILLIS – THE WOOLLY HORSE – WHERE HE CAME FROM – COLONEL BENTON BEATEN – PURPOSE OF THE EXHIBITION – AMERICAN INDIANS – P. T. BARNUM EXHIBITED – A CURIOUS SPINSTER – THE TOUCHING STORY OF CHARLOTTE TEMPLE – SERVICES IN THE LECTURE ROOM – A FINANCIAL VIEW OF THE MUSEUM – AN “AWFUL RICH MAN.”
THE American Museum was the ladder by which I rose to fortune. Whenever I cross Broadway at the head of Vesey Street, and see the Herald building and that gorgeous pile, the Park Bank, my mind’s eye recalls that less solid, more showy edifice which once occupied the site and was covered with pictures of all manner of beasts, birds and creeping things, and in which were treasures that brought treasures and notoriety and pleasant hours to me. The Jenny Lind enterprise was more audacious, more immediately remunerative, and I remember it with a pride which I do not attempt to conceal; but instinctively I often go back and live over again the old days of my struggles and triumphs in the American Museum.
The Museum was always open at sunrise, and this was so well known throughout the country that strangers coming to the city would often take a tour through my halls before going to breakfast or to their hotels. I do not believe there was ever a more truly popular place of amusement. I frequently compared the annual number of visitors with the number officially reported as visiting (free of charge), the British Museum in London, and my list was invariably the larger. Nor do I believe that any man or manager ever labored more industriously to please his patrons. I furnished the most attractive exhibitions which money could procure; I abolished all vulgarity and profanity from the stage, and I prided myself upon the fact that parents and children could attend the dramatic performances in the so-called Lecture Room, and not be shocked or offended by anything they might see or hear; I introduced the “Moral Drama,” producing such plays as “The Drunkard,” “Uncle Tom’s Cabin,” “Moses in Egypt,” “Joseph and His Brethren,” and occasional spectacular melodramas produced with great care and at considerable outlay.
Mr. Sothern, who has since attained such wide-spread celebrity at home and abroad as a character actor, was a member of my dramatic company for one or two seasons. Mr. Barney Williams also began his theatrical career at the Museum, occupying, at first, quite a subordinate position, at a salary of ten dollars a week. During the past twelve or fifteen years, I presume his weekly receipts, when he has acted, have been nearly $3,000. The late Miss Mary Gannon also commenced at the Museum, and many more actors and actresses of celebrity have been, from time to time, engaged there. What was once the small Lecture Room was converted into a spacious and beautiful theatre, extending over the lots adjoining the Museum, and capable of holding about three thousand persons. The saloons were greatly multiplied and enlarged, and the “egress” having been made to work to perfection, on holidays I advertised Lecture Room performances every hour through the afternoon and evening, and consequently the actors and actresses were dressed for the stage as early as eleven o’clock in the morning, and did not resume their ordinary clothes till ten o’clock at night. In these busy days the meals for the company were brought in and served in the dressing-rooms and green-rooms, and the company always received extra pay.
Leaving nothing undone that would bring Barnum and his Museum before the public, I often engaged some exhibition, knowing that it would directly bring no extra dollars to the treasury, but hoping that it would incite a newspaper paragraph which would float through the columns of the American press and be copied, perhaps, abroad, and my hopes in this respect were often gratified.
I confess that I liked the Museum mainly for the opportunities it afforded for rapidly making money. Before I bought it, I weighed the matter well in my mind, and was convinced that I could present to the American public such a variety, quantity and quality of amusement, blended with instruction, “all for twenty-five cents, children half price,” that my attractions would be irresistible, and my fortune certain. I myself relished a higher grade of amusement, and I was a frequent attendant at the opera, first-class concerts, lectures, and the like; but I worked for the million, and I knew the only way to make a million from my patrons was to give them abundant and wholesome attractions for a small sum of money.
About the first of July, 1842, I began to make arrangements for extra novelties, additional performances, a large amount of extra advertising, and an outdoor display for the “Glorious Fourth.” Large particolored bills were ordered, transparencies were prepared, the free band of music was augmented by a trumpeter, and columns of advertisements, headed with large capitals, were written and put on file.
I wanted to run out a string of American flags across the street on that day, for I knew there would be thousands of people passing the Museum with leisure and pocket-money, and I felt confident that an unusual display of national flags would arrest their patriotic attention, and bring many of them within my walls. Unfortunately for my purpose, St. Paul’s Church stood directly opposite, and there was nothing to which I could attach my flag-rope, unless it might be one of the trees in the church-yard. I went to the vestrymen for permission to so attach my flag rope on the Fourth of July, and they were indignant at what they called my “insulting proposition”; such a concession would be “sacrilege.” I plied them with arguments, and appealed to their patriotism, but in vain.
Returning to the Museum I gave orders to have the string of flags made ready, with directions at daylight on the Fourth of July to attach one end of the rope to one of the third story windows of the Museum, and the other end to a tree in St. Paul’s churchyard. The great day arrived, and my orders were strictly followed. The flags attracted great attention, and before nine o’clock I have no doubt that hundreds of additional visitors were drawn by this display into the Museum. By half-past nine Broadway was thronged, and about that time two gentlemen in a high state of excitement rushed into my office, announcing themselves as injured and insulted vestrymen of St. Paul’s Church.
“Keep cool, gentlemen,” said I; “I guess it is all right.”
“Right!” indignantly exclaimed one of them, “do you think it is right to attach your Museum to our Church? We will show you what is ‘right’ and what is law, if we live till to-morrow; those flags must come down instantly.”
“Thank you,” I said, “but let us not be in a hurry. I will go out with you and look at them, and I guess we can make it all right.”
Going into the street I remarked: “Really, gentlemen, these flags look very beautiful; they do not injure your tree; I always stop my balcony music for your accommodation whenever you hold week-day services, and it is but fair that you should return the favor.”
“We could indict your ‘music,’ as you call it, as a nuisance, if we chose,” answered one vestryman, “and now I tell you that if these flags are not taken down in ten minutes, I will cut them down.”
His indignation was at the boiling point. The crowd in the street was dense, and the angry gesticulation of the vestryman attracted their attention. I saw there was no use in trying to parley with him or coax him, and so, assuming an angry air, I rolled up my sleeves, and exclaimed, in a loud tone, —
“Well, Mister, I should just like to see you dare to cut down the American flag on the Fourth of July; you must be a ‘Britisher’ to make such a threat as that; but I’ll show you a thousand pairs of Yankee hands in two minutes, if you dare to attempt to take down the stars and stripes on this great birth-day of American freedom!”
“What’s that John Bull a-saying,” asked a brawny fellow, placing himself in front of the irate vestryman; “Look here, old fellow,” he continued, “if you want to save a whole bone in your body, you had better slope, and never dare to talk again about hauling down the American flag in the city of New York.”
Throngs of excited, exasperated men crowded around, and the vestryman, seeing the effect of my ruse, smiled faintly and said, “Oh, of course it is all right,” and he and his companion quietly edged out of the crowd. The flags remained up all day and all night. The next morning I sought the vanquished vestrymen and obtained formal permission to make this use of the tree on following holidays, in consideration of my willingness to arrest the doleful strains of my discordant balcony band whenever services were held on week days in the church.
On that Fourth of July, at one o’clock, P. M., my Museum was so densely crowded that we could admit no more visitors, and we were compelled to stop the sale of tickets. I pushed through the throng until I reached the roof of the building, hoping to find room for a few more, but it was in vain. Looking down into the street it was a sad sight to see the thousands of people who stood ready with their money to enter the Museum, but who were actually turned away. It was exceedingly harrowing to my feelings. Rushing down stairs, I told my carpenter and his assistants to cut through the partition and floor in the rear and to put in a temporary flight of stairs so as to let out people by that egress into Ann Street. By three o’clock the egress was opened and a few people were passed down the new stairs, while a corresponding number came in at the front. But I lost a large amount of money that day by not having sufficiently estimated the value of my own advertising, and consequently not having provided for the thousands who had read my announcements and seen my outside show, and had taken the first leisure day to visit the Museum. I had learned one lesson, however, and that was to have the egress ready on future holidays.
Early in the following March, I received notice from some of the Irish population that they meant to visit me in great numbers on “St. Patrick’s day in the morning.” “All right,” said I to my carpenter, “get your egress ready for March 17”; and I added, to my assistant manager: “If there is much of a crowd, don’t let a single person pass out at the front, even if it were St. Patrick himself; put every man out through the egress in the rear.” The day came, and before noon we were caught in the same dilemma as we were on the Fourth of July; the Museum was jammed and the sale of tickets was stopped. I went to the egress and asked the sentinel how many hundreds had passed out?
“Hundreds,” he replied, “why only three persons have gone out by this way and they came back, saying that it was a mistake and begging to be let in again.”
“What does this mean?” I inquired; “surely thousands of people have been all over the Museum since they came in.”
“Certainly,” was the reply “but after they have gone from one saloon to another and have been on every floor, even to the roof, they come down and travel the same route over again.”
At this time I espied a tall Irish woman with two good-sized children whom I had happened to notice when they came in early in the morning.
“Step this way, madam,” said I politely, “you will never be able to get into the street by the front door without crushing these dear children. We have opened a large egress here and you can pass by these rear stairs into Ann Street and thus avoid all danger.”
“Sure,” replied the woman, indignantly, “an’ I’m not going out at all, at all, nor the children aither, for we’ve brought our dinners and we are going to stay all day.”
Further, investigation showed that pretty much all of my visitors had brought their dinners with the evident intention of literally “making a day of it.” No one expected to go home till night; the building was overcrowded, and meanwhile hundreds were waiting at the front entrance to get in when they could. In despair I sauntered upon the stage behind the scenes, biting my lips with vexation, when I happened to see the scene-painter at work and a happy thought struck me: “Here,” I exclaimed, “take a piece of canvas four feet square, and paint on it, as soon as you can, in large letters —
☞TO THE EGRESS.”
Seizing his brush he finished the sign in fifteen minutes, and I directed the carpenter to nail it over the door leading to the back stairs. He did so, and as the crowd, after making the entire tour of the establishment, came pouring down the main stairs from the third story, they stopped and looked at the new sign, while some of them read audibly: “To the Aigress.”
“The Aigress,” said others, “sure: that’s an animal we haven’t seen,” and the throng began to pour down the back stairs only to find that the “Aigress” was the elephant, and that the elephant was all out o’ doors, or so much of it as began with Ann Street. Meanwhile, I began to accommodate those who had long been waiting with their money at the Broadway entrance.
Notwithstanding my continual outlays for additional novelties and attractions, or rather I might say, because of these outlays, money poured in upon me so rapidly that I was sometimes actually embarrassed to devise means to carry out my original plan for laying out the entire profits of the first year in advertising. I meant to sow first and reap afterwards. I finally hit upon a plan which cost a large sum, and that was to prepare large oval oil paintings to be placed between the windows of the entire building, representing nearly every important animal known in zoology. These paintings were put on the building in a single night, and so complete a transformation in the appearance of an edifice is seldom witnessed. When the living stream rolled down Broadway the next morning and reached the Astor House corner, opposite the Museum, it seemed to meet with a sudden check. I never before saw so many open mouths and astonished eyes. Some people were puzzled to know what it all meant; some looked as if they thought it was an enchanted palace that had suddenly sprung up; others exclaimed, “Well, the animals all seem to have ‘broken out’ last night,” and hundreds came in to see how the establishment survived the sudden eruption. At all events, from that morning the Museum receipts took a jump forward of nearly a hundred dollars a day, and they never fell back again. Strangers would look at this great pictorial magazine and argue that an establishment with so many animals on the outside must have something on the inside, and in they would go to see. Inside, I took particular pains to please and astonish these strangers, and when they went back to the country, they carried plenty of pictorial bills and lithographs, which I always lavishly furnished, and thus the fame of Barnum’s Museum became so wide-spread, that people scarcely thought of visiting the city without going to my establishment.
In fact, the Museum had become an established institution in the land. Now and then some one would cry out “humbug” and “charlatan,” but so much the better for me. It helped to advertise me, and I was willing to bear the reputation – and I engaged queer curiosities, and even monstrosities, simply to add to the notoriety of the Museum.
Dr. Valentine will be remembered by many as a man who gave imitations and delineations of eccentric characters. He was quite a card at the Museum when I first purchased that establishment, and before I introduced dramatic representations into the “Lecture Room.” His representations were usually given as follows: A small table was placed in about the centre of the stage; a curtain reaching to the floor covered the front and two ends of the table; under this table, on little shelves and hooks, were placed caps, hats, coats, wigs, moustaches, curls, cravats, and shirt collars, and all sorts of gear for changing the appearance of the upper portion of the person. Dr. Valentine would seat himself in a chair behind the table, and addressing his audience, would state his intention to represent different peculiar characters, male and female, including the Yankee tin peddler; “Tabitha Twist,” a maiden lady; “Sam Slick, Jr.,” the precocious author; “Solomon Jenkins,” a crusty old bachelor, with a song; the down-east school-teacher with his refractory pupils, with many other characters; and he simply asked the indulgence of the audience for a few seconds between each imitation, to enable him to stoop down behind the table and “dress” each character appropriately.
The Doctor himself was a most eccentric character. He was very nervous, and was always fretting lest his audience should be composed of persons who would not appreciate his “imitations.” During one of his engagements the Lecture Room performances consisted of negro minstrelsy and Dr. Valentine’s imitations. As the minstrels gave the entire first half of the entertainment, the Doctor would post himself at the entrance to the Museum to study the character of the visitors from their appearance. He fancied that he was a great reader of character in this way, and as most of my visitors were from the country, the Doctor, after closely perusing their faces, would decide that they were not the kind of persons who would appreciate his efforts, and this made him extremely nervous. When this idea was once in his head, it took complete possession of the poor Doctor, and worked him up into a nervous excitement which it was often painful to behold. Every country-looking face was a dagger to the Doctor, for he had a perfect horror of exhibiting to an unappreciative audience. When so much excited that he could stand at the door no longer, the disgusted Doctor would come into my office and pour out his lamentations in this wise:
“There, Barnum, I never saw such a stupid lot of country bumpkins in my life. I shan’t be able to get a smile out of them. I had rather be horse-whipped than attempt to satisfy an audience who have not got the brains to appreciate me. Sir, mine is a highly intellectual entertainment, and none but refined and educated persons can comprehend it.”
“Oh, I think you will make them laugh some, Doctor,” I replied.
“Laugh, sir, laugh! why, sir, they have no laugh in them, sir; and if they had, your devilish nigger minstrels would get it all out of them before I commenced.”
“Don’t get excited, Doctor,” I said; “you will please the people.”
“Impossible, sir! I was a fool to ever permit my entertainment to be mixed up with that of nigger singers.”
“But you could not give an entire entertainment satisfactorily to the public; they want more variety.”
“Then you should have got something more refined, sir. Why, one of those cursed nigger break-downs excites your audience so they don’t want to hear a word from me. At all events, I ought to commence the entertainment and let the niggers finish up. I tell you, Mr. Barnum, I won’t stand it! I would rather go to the poor-house. I won’t stay here over a fortnight longer! It is killing me!”
In this excited state the Doctor would go upon the stage, dressed very neatly in a suit of black. Addressing a few pleasant words to the audience, he would then take a seat behind his little table, and with a broad smile covering his countenance would ask the audience to excuse him a few seconds, and he would appear as “Tabitha Twist,” a literary spinster of fifty-five. On these occasions I was usually behind the scenes, standing at one of the wings opposite the Doctor’s table, where I could see and hear all that occurred “behind the curtain.” The moment the Doctor was down behind the table, a wonderful change came over that smiling countenance.
“Blast this infernal, stupid audience! they would not laugh to save the city of New York!” said the Doctor, while he rapidly slipped on a lady’s cap and a pair of long curls. Then, while arranging a lace handkerchief around his shoulders, he would grate his teeth and curse the Museum, its manager, the audience and everybody else. The instant the handkerchief was pinned, the broad smile would come upon his face, and up would go his head and shoulders showing to the audience a rollicking specimen of a good-natured old maid.
“How do you do, ladies and gentlemen? You all know me, Tabitha Twist, the happiest maiden in the village; always laughing. Now, I’ll sing you one of my prettiest songs.”
The mock maiden would then sing a lively, funny ditty, followed by faint applause, and down would bob the head behind the table to prepare for a presentation of “Sam Slick, junior.”
“Curse such a set of fools” (off goes the cap, followed by the curls). “They think it’s a country Sunday school” (taking off the lace handkerchief). “I expect they will hiss me next, the donkeys” (on goes a light wig of long, flowing hair). “I wish the old Museum was sunk in the Atlantic” (puts on a Yankee round-jacket, and broadbrimmed hat). “I never will be caught in this infernal place, curse it;” up jump head and shoulders of the Yankee, and Sam Slick, junior, sings out a merry —
“Ha! ha! why, folks, how de dew. Darn glad to see you, by hokey; I came down here to have lots of fun, for you know I always believe we must laugh and grow fat.”
After five minutes of similar rollicking nonsense, down would bob the head again, and the cursing, swearing, tearing, and teeth-grating would commence, and continue till the next character appeared to the audience, bedecked with smiles and good-humor.
On several occasions I got up “Baby shows,” at which I paid liberal prizes for the finest baby, the fattest baby, the handsomest twins, for triplets, and so on. I always gave several months’ notice of these intended shows and limited the number of babies at each exhibition to one hundred. Long before the appointed time, the list would be full and I have known many a fond mother to weep bitterly because the time for application was closed and she could not have the opportunity to exhibit her beautiful baby. These shows were as popular as they were unique, and while they paid in a financial point of view, my chief object in getting them up was to set the newspapers to talking about me, thus giving another blast on the trumpet which I always tried to keep blowing for the Museum. Flower shows, dog shows, poultry shows and bird shows, were held at intervals in my establishment and in each instance the same end was attained as by the baby shows. I gave prizes in the shape of medals, money and diplomas and the whole came back to me four-fold in the shape of advertising.
There was great difficulty, however, in awarding the principal prize of $100 at the baby shows. Every mother thought her own baby the brightest and best, and confidently expected the capital prize.
For where was ever seen the mother
Would give her baby for another?
Not foreseeing this when I first stepped into the expectant circle and announced in a matter of fact way that a committee of ladies had decided upon the baby of Mrs. So and So as entitled to the leading prize, I was ill-prepared for the storm of indignation that arose on every side. Ninety-nine disappointed, and as they thought, deeply injured, mothers made common cause and pronounced the successful little one the meanest, homeliest baby in the lot, and roundly abused me and my committee for our stupidity and partiality. “Very well, ladies,” said I in the first instance, “select a committee of your own and I will give another $100 prize to the baby you shall pronounce to be the best specimen.” This was only throwing oil upon flame; the ninety-nine confederates were deadly enemies from the moment and no new babies were presented in competition for the second prize. Thereafter, I took good care to send in a written report and did not attempt to announce the prize in person.
At the first exhibition of the kind, there was a vague, yet very current rumor, that in the haste of departure from the Museum several young mothers had exchanged babies (for the babies were nearly all of the same age and were generally dressed alike) and did not discover the mistake till they arrived home and some such conversation as this occurred between husband and wife:
“Did our baby take the prize?”
“No! the darling was cheated out of it.”
“Well, why didn’t you bring home the same baby you carried to the Museum?”
I am glad to say that I could not trace this cruel rumor to an authentic source.
In June 1843, a herd of yearling buffaloes was on exhibition in Boston. I bought the lot, brought them to New Jersey, hired the race course at Hoboken, chartered the ferry-boats for one day, and advertised that a hunter had arrived with a herd of buffaloes – I was careful not to state their age – and that August 31st there would be a “Grand Buffalo Hunt” on the Hoboken race course – all persons to be admitted free of charge.
The appointed day was warm and delightful, and no less than twenty-four thousand people crossed the North River in the ferry-boats to enjoy the cooling breeze and to see the “Grand Buffalo Hunt.” The hunter was dressed as an Indian, and mounted on horseback; he proceeded to show how the wild buffalo is captured with a lasso, but unfortunately the yearlings would not run till the crowd gave a great shout, expressive at once of derision and delight at the harmless humbug. This shout started the young animals into a weak gallop and the lasso was duly thrown over the head of the largest calf. The crowd roared with laughter, listened to my balcony band, which I also furnished “free,” and then started for New York, little dreaming who was the author of this sensation, or what was its object.
Mr. N. P. Willis, then editor of the Home Journal, wrote an article illustrating the perfect good nature with which the American public submit to a clever humbug. He said that he went to Hoboken to witness the Buffalo Hunt. It was nearly four o’clock when the boat left the foot of Barclay Street, and it was so densely crowded that many persons were obliged to stand on the railings and hold on to the awning posts. When they reached the Hoboken side a boat equally crowded was coming out of the slip. The passengers just arriving cried out to those who were coming away, “Is the Buffalo Hunt over?” To which came the reply, “Yes, and it was the biggest humbug you ever heard of!” Willis added that passengers on the boat with him instantly gave three cheers for the author of the humbug, whoever he might be.
After the public had enjoyed a laugh for several days over the Hoboken “Free Grand Buffalo Hunt,” I permitted it to be announced that the proprietor of the American Museum was responsible for the joke, thus using the buffalo hunt as a sky-rocket to attract public attention to my Museum. The object was accomplished and although some people cried out “humbug,” I had added to the notoriety which I so much wanted and I was satisfied. As for the cry of “humbug,” it never harmed me, and I was in the position of the actor who had much rather be roundly abused than not to be noticed at all. I ought to add, that the forty-eight thousand sixpences – the usual fare – received for ferry fares, less what I paid for the charter of the boats on that one day, more than remunerated me for the cost of the buffaloes and the expenses of the “hunt,” and the enormous gratuitous advertising of the Museum must also be placed to my credit.
With the same object – that is, advertising my Museum, – I purchased, for $500, in Cincinnati, Ohio, a “Woolly Horse” I found on exhibition in that city. It was a well formed, small sized horse, with no mane, and not a particle of hair on his tail, while his entire body and legs were covered with thick, fine hair or wool, which curled tight to his skin. This horse was foaled in Indiana, and was a remarkable freak of nature, and certainly a very curious looking animal.
I had not the remotest idea, when I bought this horse, what I should do with him; but when the news came that Colonel John C. Fremont (who was supposed to have been lost in the snows of the Rocky Mountains) was in safety, the “Woolly Horse” was exhibited in New York, and was widely advertised as a most remarkable animal that had been captured by the great explorer’s party in the passes of the Rocky Mountains. The exhibition met with only moderate success in New York, and in several Northern provincial towns, and the show would have fallen flat in Washington, had it not been for the over-zeal of Colonel Thomas H. Benton, then a United States Senator from Missouri. He went to the show, and then caused the arrest of my agent for obtaining twenty-five cents from him under “false pretences.” No mention had been made of this curious animal in any letter he had received from his son-in-law, Colonel John C. Fremont, and therefore the Woolly Horse had not been captured by any of Fremont’s party. The reasoning was hardly as sound as were most of the arguments of “Old Bullion,” and the case was dismissed. After a few days of merriment, public curiosity no longer turned in that direction, and the old horse was permitted to retire to private life. My object in the exhibition, however, was fully attained. When it was generally known that the proprietor of the American Museum was also the owner of the famous “Woolly Horse,” it caused yet more talk about me and my establishment, and visitors began to say that they would give more to see the proprietor of the Museum than to view the entire collection of curiosities. As for my ruse in advertising the “Woolly Horse” as having been captured by Fremont’s exploring party, of course the announcement neither added to nor took from the interest of the exhibition; but it arrested public attention, and it was the only feature of the show that I now care to forget.
It will be seen that very much of the success which attended my many years proprietorship of the American Museum was due to advertising, and especially to my odd methods of advertising. Always claiming that I had curiosities worth showing and worth seeing, and exhibited “dog cheap” at “twenty-five cents admission, children half price” – I studied ways to arrest public attention; to startle, to make people talk and wonder; in short, to let the world know that I had a Museum.
About this time, I engaged a band of Indians from Iowa. They had never seen a railroad or steamboat until they saw them on the route from Iowa to New York. Of course they were wild and had but faint ideas of civilization. The party comprised large and noble specimens of the untutored savage, as well as several very beautiful squaws, with two or three interesting “papooses.” They lived and lodged in a large room on the top floor of the Museum, and cooked their own victuals in their own way. They gave their war-dances on the stage in the Lecture Room with great vigor and enthusiasm, much to the satisfaction of the audiences. But these wild Indians seemed to consider their dances as realities. Hence when they gave a real War Dance, it was dangerous for any parties, except their manager and interpreter, to be on the stage, for the moment they had finished their war dance, they began to leap and peer about behind the scenes in search of victims for their tomahawks and scalping knives! Indeed, lest in these frenzied moments they might make a dash at the orchestra or the audience, we had a high rope barrier placed between them and the savages on the front of the stage.
After they had been a week in the Museum, I proposed a change of performance for the week following, by introducing new dances. Among these was the Indian Wedding Dance. At that time I printed but one set of posters (large bills) per week, so that whatever was announced for Monday, was repeated every day and evening during that week. Before the Wedding Dance came off on Monday afternoon, I was informed that I was to provide a large new red woollen blanket, at a cost of ten dollars, for the bridegroom to present to the father of the bride. I ordered the purchase to be made; but was considerably taken aback, when I was informed that I must have another new blanket for the evening, inasmuch as the savage old Indian Chief, father-in-law to the bridegroom, would not consent to his daughter’s being approached with the Wedding Dance unless he had his blanket present.
I undertook to explain to the chief, through the interpreter, that this was only a “make believe” wedding; but the old savage shrugged his shoulders, and gave such a terrific “Ugh!” that I was glad to make my peace by ordering another blanket. As we gave two performances per day, I was out of pocket $120 for twelve “wedding blankets,” that week.
One of the beautiful squaws named Do-humme died in the Museum. She had been a great favorite with many ladies, – among whom I can especially name Mrs. C. M. Sawyer, wife of the Rev. Dr. T. J. Sawyer. Do-humme was buried on the border of Sylvan Water, at Greenwood Cemetery, where a small monument, erected by her friends, designates her last resting place.
The poor Indians were very sorrowful for many days, and desired to get back again to their western wilds. The father and the betrothed of Do-humme cooked various dishes of food and placed them upon the roof of the Museum, where they believed the spirit of their departed friend came daily for its supply; and these dishes were renewed every morning during the stay of the Indians at the Museum.
It was sometimes very amusing to hear the remarks of strangers who came to visit my Museum. One afternoon a prim maiden lady from Portland, Maine, walked into my private office, where I was busily engaged in writing, and taking a seat on the sofa she asked:
“Is this Mr. Barnum?”
“It is,” I replied.
“Is this Mr. P. T. Barnum, the proprietor of the Museum?” she asked.
“The same,” was my answer.
“Why, really, Mr. Barnum,” she continued, “you look much like other common folks, after all.”
I remarked that I presumed I did; but I could not help it, and I hoped she was not disappointed at my appearance.
“Oh, no,” she said; “I suppose I have no right to be disappointed, but I have read and heard so much about you and your Museum that I was quite prepared to be astonished.”
I asked her if she had been through the establishment.
“I have,” she replied; “I came in immediately after breakfast; I have been here ever since, and, I can say I think with the Queen of Sheba, that ‘the half had not been told me.’ But, Mr. Barnum,” she, continued, “I have long felt a desire to see you; I wanted to attend when you lectured on temperance in Portland, but I had a severe cold and could not go out.”
“Do you like my collection as well as you do the one in the Boston Museum?” I asked.
“Dear me! Mr. Barnum,” said she, “I never went to any Museum before, nor to any place of amusement or public entertainment, excepting our school exhibitions; and I have sometimes felt that they even may be wicked, for some parts of the dialogues seemed frivolous; but I have heard so much of your ‘moral drama’ and the great good you are doing for the rising generation that I thought I must come here and see for myself.”
“We represent the pathetic story of ‘Charlotte Temple’ in the Lecture Room to-day,” I remarked, with an inward chuckle at the peculiarities of my singular visitor, who, although she was nearly fifty years of age, had probably never been in an audience of a hundred persons, unless it might be at a school exhibition, or in Sunday school, or in church.
“Indeed! I am quite familiar with the sad history of Miss Temple, and I think I can derive great consolation from witnessing the representation of the touching story.”
At this moment the gong sounded to announce the opening of the Lecture Room, and the crowd passed on in haste to secure seats. My spinster visitor sprang to her feet and anxiously inquired:
“Are the services about to commence?”
“Yes,” I replied, “the congregation is now going up.”
She marched along with the crowd as demurely as if she was going to a funeral. After she was seated, I watched her, and in the course of the play I noticed that she was several times so much overcome as to be moved to tears. She was very much affected, and when the “services” were over, without seeking another interview with me, she went silently and tearfully away.
One day, two city boys who had thoroughly explored the wonders of the Museum, on their way out passed the open door of my private office, and seeing me sitting there, one of them exclaimed to his companion:
“There! That’s Mr. Barnum.”
“No! is it?” asked the other, and then with his mind full of the glories of the stuffed gander-skins, and other wealth which had been displayed to his wondering eyes in the establishment, he summed up his views of the vastness and value of the whole collection, and its fortunate proprietor in a single sentence:
“Well, he’s an awful rich old cuss, ain’t he!”
Those boys evidently took a strictly financial view of the establishment.