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“Shapiro eschews the academic ‘win–win’ style for the more practical ‘WIN–win’ approach which enables proficient negotiators to achieve beneficial results for themselves while simultaneously satisfying the basic interests of the persons on the other side. This is especially critical when on-going relationships are involved.”

– Charles B. Craver, Author of The Art of Negotiation in the Business World, Freda H. Alverson Professor of Law, George Washington Law School

“The Power of Nice offers essential tools that empower every negotiator. Shapiro's systematic approach to negotiations is easy-to-follow with classic and updated case studies throughout the book.”

– Melanie Allison, DNP, RN, ACNP-BC, Vanderbilt University School of Nursing Faculty

“In The Power of Nice, the elusive elements of the ‘art of negotiation’ are broken down and explained to all in a concise, practical, and lively manner. Ron's sharing his career of negotiating makes us all better.”

– Randy Levine President, New York Yankees Of Counsel, Jackson Lewis P.C.

“This book, and the principles espoused within it, have helped me in innumerable ‘difficult’ conversations and discussions with faculty. The book has guided me towards being able to say either ‘yes’ or ‘no’ in a way that strengthens the professional relationship, underscores the person's value to the organization, and serves as a foundation for their career growth. Ron convincingly demonstrates how the essential elements of preparation, engagement, and personalization…and truly listening…are to getting to a mutual ‘win.’ His concepts move the negotiation from a one-time battle for supremacy, to a long-term conversation and a platform for collaboration and success.”

– Justin C. McArthur, MBBS, MPH, FAAN, Director, Department of Neurology, Johns Hopkins University School of Medicine; Neurologist-in-chief, the Johns Hopkins Hospital; Chair, School of Medicine Professorial Promotions Committee

“I have religiously used Ron's systematic approach for over two decades, and after reading this revised edition, I am not surprised to discover that even I can take my negotiation skills to a higher level.”

– Steve Mosko, President, Sony Pictures Television

“Ron goes beyond the practicalities of negotiating and shows how his philosophy of building strong relationships and paying attention to detail has an enormous impact on being successful – and not just in business.”

– Irina Pavlova, President, Onexim Sports and Entertainment Holding USA, Inc.

“The new tools and stories in this updated edition of The Power of Nice demonstrate that Ron perfects his craft by practicing what he preaches. Anyone seeking to become a better negotiator should read this book!”

– Eduardo DeJesus Rodriguez, MD, DDS, Helen L. Kimmel Professor of Reconstructive Plastic Surgery, Department of Plastic Surgery (Chair), NYU Langone Medical Center