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Managers' conference calls with analysts and investors that are held soon after the release of quarterly earnings are now routine. Almost all large companies and many medium-size and small firms conduct quarterly conference calls. But are these interactive and impromptu communications with investors an idle ritual, like most annual shareholder meetings, or a vital channel of communication? And even more important, how can managers turn the conference call into an effective tool for changing investors' perceptions, particularly in the wake of a dismal quarter? Research has lots to say about these questions.