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Preface

This guidebook grew from years of discussions about an issue near to my heart: how to change the culture of college campuses in order to produce higher-impact research. Initially, those discussions led to a book, The New ABCs of Research: Achieving Breakthrough Collaborations (2016). Yet as I continued the conversation with colleagues and delivered more than 40 talks in the U.S., Canada, and the UK people kept asking me a question that I couldn’t fully answer: “How can I change my own campus?”

So, I started preparing handouts. These one-pagers were meant for students, faculty, and academic leaders, like department chairs, institute directors, deans, and provosts. Memorable talks were at the Office of Science and Technology Policy and the National Science Foundation, where my one-page lists had a different set of items. This guidebook is a revised and combined version of those lists.

My focus is especially on North American universities and institutions that I know best, but I hope readers will find ways to translate these ideas into their national research ecosystems. My campus photos, which show the diverse universities I’ve visited, are meant to help readers appreciate that the ideas in the book can be widely applied.

The first edition of this book was a Kindle self-published book titled Rock the Research: Achieving the Twin Win of Theory Breakthroughs and Societal Benefits. Since my audiences have responded strongly to the Twin Win concept, I have made it the title for this second edition.

Cornell University (May 2003).