Читать книгу Business Trends in Practice - Бернард Марр, Bernard Marr - Страница 15

All of these global shifts indicate where the biggest opportunities and risks lie for future success. So how should businesses be embracing or planning for these shifts? Here are a few key takeaways:

 The climate crisis. According to Ipsos, globally 73 percent of people agree we're on course for a climate disaster.⁴² With a global majority agreeing that the world is facing a huge crisis, customers will increasingly gravitate toward more sustainable options. Businesses will have to do everything they can to maximize their green credentials and communicate that to customers.

 Economic shifts. As the E7 and next 11 economies grow, it will no doubt become more expensive for businesses to outsource their production and services to these countries. On the flip side, these economies will become much more attractive markets for products and services.

 Growing divergence. If the trend toward divergence and delinking continues, companies may potentially find themselves restricted from certain markets. A reliance on any one market is a risky strategy.

 Demographic shifts. For businesses, the growing consuming classes and greater urbanization around the world present huge possibilities, but participating in these new markets will mean adapting to different cultural and political environments.

 Social, cultural, and workplace shifts. Businesses must assess whether they are offering Gen Z, women, and global workers an attractive work environment, one in which people have flexibility and work–life balance, where they can be individuals and connect meaningfully with the brand.

Now that we've got a broader view of what's happening in the world, let's dig into some specific technology trends that are also impacting our world and how we live in it.