Читать книгу Business Trends in Practice - Бернард Марр, Bernard Marr - Страница 2

1  COVER

2  TITLE PAGE

3  COPYRIGHT

4  DEDICATION

5  PART I: INTRODUCTION: RIDING THE WAVE OF TRANSFORMATION CHAPTER 1: THE FIVE GLOBAL SHIFTS THAT WILL SHAPE THE ORGANIZATIONS OF THE FUTURE Trend 1: Our Changing Relationship with Our Planet Trend 2: Shifts in Economic and Political Power Trend 3: Growing Divergence and Polarization Trend 4: Shifting Demographics Trend 5: Social, Cultural, and Workplace Shifts Notes CHAPTER 2: THE TEN TECH MEGA-TRENDS EVERY BUSINESS LEADER SHOULD KNOW ABOUT No Ordinary Industrial Revolution Trend 1: Ubiquitous Computing Trend 2: Connected and Smart Everything Trend 3: The Datafication of Our World Trend 4: Artificial Intelligence Trend 5: Extended Reality Trend 6: Digital Trust Trend 7: 3D Printing Trend 8: Gene Editing and Synthetic Biology Trend 9: Nanotechnology and Materials Science Trend 10: New Energy Solutions Notes

6  PART II: RETHINKING KEY SECTORS CHAPTER 3: HOW WE GENERATE ENERGY Trend 1: The Decarbonization of Energy Trend 2: The Decentralization of Energy Trend 3: The Digitization of Energy Notes CHAPTER 4: HOW WE STAY HEALTHY Trend 1: Preventative Medicine Trend 2: Democratized Healthcare Trend 3: Personalized, Precision Healthcare Trend 4: Digitized Healthcare Trend 5: Improving the Human Body Trend 6: Robots and Nanobots Trend 7: The Datafication of Medicine Notes CHAPTER 5: HOW WE LEARN Shift 1: Rethinking What We Teach Shift 2: Rethinking How We Teach Notes CHAPTER 6: HOW WE FEED OURSELVES Innovation 1: Reimagining Our Current Farming and Agriculture Methods Innovation 2: Finding New Ways to Create Food (Especially Meat) in the Future Notes CHAPTER 7: HOW WE MAKE AND BUILD THINGS Seven Major Trends in Manufacturing Four Major Trends in Buildings and Construction Notes CHAPTER 8: HOW WE MOVE PEOPLE AND GOODS Trend 1: Electrification Trend 2: Autonomous Vehicles Trend 3: The Servitization of Mobility Notes CHAPTER 9: HOW WE LOOK AFTER OUR MONEY Shift 1: The Future of Money May Be Very Different Than Today Shift 2: The Increasing Digitization of Money and Financial Services Shift 3: The Rise of Finance Apps and Nontraditional Providers Shift 4: Consumer Expectations for more Personalized, Intelligent Services Notes

7  PART III: RETHINKING WHAT BUSINESSES OFFER CHAPTER 10: CHANNEL DIGITIZATION AND EXPANSION The App (and Super App) Revolution Creating a Seamless Omnichannel Experience Creating New Digital-Only Products Notes CHAPTER 11: COGNIFYING PRODUCTS AND SERVICES Smarter Products Smarter Services Merging Smart Products and Services Notes CHAPTER 12: RIGHT TIME, RIGHT PLACE, RIGHT FOR YOU The Speed of Now Inspiring Examples of Personalized Services Personalization in Products Notes CHAPTER 13: SUBSCRIPTION AND SERVITIZATION Streaming/Content Services Technology as a Service Subscription Boxes Products with an Add-on Subscripton Notes CHAPTER 14: CUTTING OUT THE MIDDLEMEN Delving into the Direct-to-Consumer Trend DTC Products in Action The Blockchain Threat to Middlemen Service Providers The Contradiction That Is Reintermediation Notes CHAPTER 15: FROM B2C TO “ALL TO ALL” The Platform Business Model The Sharing Economy Is Here to Stay Platforms Versus Blockchain Tapping into the Crowd Notes CHAPTER 16: MORE IMMERSIVE EXPERIENCES Introducing the Experience Economy Inspiring Examples of Tangible and Digital Experiences In the Future, XR Could Create Even More Immersive Experiences Notes CHAPTER 17: CONSCIOUS CONSUMPTION The Rise of Conscious Consumption Conscious Food Consumption Eco-Friendly Examples from Other Industries Notes

8  PART IV: RETHINKING HOW BUSINESSES ARE RUN CHAPTER 18: SUSTAINABLE AND RESILIENT OPERATIONS Rethinking Resilience for the Fourth Industrial Revolution Becoming a More Sustainable Business Sustainable Operations in Practice Notes CHAPTER 19: FINDING THE BALANCE BETWEEN HUMANS AND INTELLIGENT COBOTS The Amazing Capabilities of AIs and Intelligent Robots Examples of Automation in Practice The Future of Work: What Will Happen to All the Human Workers? Reskilling Employees for the Fourth Industrial Revolution Notes CHAPTER 20: FINDING AND KEEPING TALENT Finding and Attracting Talent in the Fourth Industrial Revolution Improving the Employee Experience Notes CHAPTER 21: ORGANIZING TO WIN From Hierarchical to Flatter, More Agile Organizational Structures Managing Performance in Flatter Organizations The New Hybrid Work Environment Notes CHAPTER 22: AUTHENTICITY Anatomy of an Authentic Business Authentic Leadership Notes CHAPTER 23: PURPOSEFUL BUSINESS Why Purpose Matters Finding (And Living) Your Purpose Compelling Examples of Purposeful Businesses Notes CHAPTER 24: CO-OPETITION AND INTEGRATION Supply chain integration Data Integration Co-Opetition: Co-Operating with Competitors Notes CHAPTER 25: NEW FORMS OF FUNDING Tapping into the Crowd with Crowdfunding Skipping the IPO Process: Initial Coin Offerings (ICOS) The Tokenization of Assets Creating a Special Purpose Acquisition Company (SPAC) Notes

9  PART V: WHERE TO GO FROM HERE CHAPTER 26: FINAL WORDS This Isn't a Pick-and-Mix Buffet Speed and Adaptability Are Key Remember the Human Side Let's Invest in a Future We Want to Live in Share Your Thoughts with Me Notes

10  ACKNOWLEDGMENTS

11  ABOUT THE AUTHOR

12  INDEX

13  End User License Agreement