Читать книгу Outrageous Advertising That's Outrageously Successful - Bill Glazer - Страница 13

So now I had this wonderful letter that was generating results (more on that later) and I wanted to take advantage of what I had created out of an idea that I had swiped from a politician.

So I looked outside of the direct mail media for other ways to reach my customers with this obviously successful approach. And from my five-page sales letter I created a one-page newspaper advertisement that featured the “Shameless Bribe” coupons.

And then I also used this one-page creation as a fax that I sent out to the many customers who gave us their fax numbers. So this one OUTRAGEOUS creation translated into three media—all OUTRAGEOUSLY successful.

OUTRAGEOUS exercise Review your previous advertising for ideas that were successful. How can you use these ideas in other media?