Читать книгу Outrageous Advertising That's Outrageously Successful - Bill Glazer - Страница 2
Оглавление“In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients’ attention and money. In OUTRAGEOUS Advertising, That’s OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!”
Tom Hopkins
Author of How to Master the Art of Selling
“I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer’s book is full of the latter. In fact, I’ve paid copywriters $10,000 or more to write ads that weren’t half as good as the ones in this book. Grab your copy because you’ll pay for it twenty times with your very first campaign.”
Bill Harrison, Partner,
“What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn’t a business owner or entrepreneur alive who couldn’t profit from this.
Derek Gehl, Co-Founder and Chief Creative Officer
The Internet Marketing Center
“I’m disappointed with and dislike this book. I am disappointed Bill has packed it so full and given away so much for such a small, token price and I unsuccessfully argued for stripping it back when I reviewed the manuscript. As-is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks® coffee and scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over-doing it here. Your gain, our headache.”
Dan Kennedy
Author, Speaker, Consultant
“I read LOTS of business and marketing books… and a lot of them are really good. But “Outrageous Advertising” is one of the rare breed with specific, actionable techniques that I can start using IMMEDIATELY. In fact, you don’t even need to read the whole book - I’m not sure Bill will be happy with me saying this, but you can open it to nearly any page and pull out one of the promotions and drop it directly into your business. Best of all, even though most of the examples are OFFLINE… the same techniques are going to work just as well in my ONLINE business.”
Jeff Walker,
“This is one of the best books on advertising ever written, full of simple, proven, practical techniques to get more customers immediately.”
Brian Tracy
Author, The Way to Wealth
