Читать книгу Your Customer Rules! - Bill Price - Страница 10

As we analyzed the Me2B Leaders we asked why they were different from other organizations. Why did they seem more focused on these seven customer needs than other businesses? We started to look for common strategies driving the Me2B Leaders and began to classify these strategies and the companies into common groups.

Our conclusion was that there are four types of organizations that take different paths to become customer-focused:

● The Naturals

● The Challengers

● The Rebounders

● The Defending Dominators

All the Me2B Leaders had one or more of these types. In Chapter Nine, we describe each of the groups, giving examples of the organizations that fall into the groups and of the strategies that they are pursuing.