Читать книгу Clever Girl Finance: The Side Hustle Guide - Bola Sokunbi - Страница 19

Before we dive further into this book, I want to make sure you are really clear about the realities of what side hustles are and aren’t, so you set the right expectations as you go on this journey. It’s easy to get caught up in the glitz and glam showcased on social media that can make building a business seem completely effortless. You might see ads and photos of people working from beaches and think that all you have to do is put up a website and a nice logo and you’ll be instantly profitable. However, that is rarely the case, and for the vast majority of side business owners, it couldn’t be further from the truth.

There are tons of successful entrepreneurs, and it’s easy to look at their success lightly without considering all the time, effort, sweat, and even tears that were put into making their success seem effortless—especially if they only show a limited view of how it all really happens behind the scenes.

There are also many who are simply faking it for the ‘gram and distorting the reality of having a successful business because they haven’t actually achieved it themselves. This can, unfortunately, sway your perception of what it really takes. (By the way, you won’t need to fake anything, because you’ll be making it happen!)

So, let’s talk about some things you want to be really clear on as you embark on this journey.