Читать книгу Business Guide to Japan - Boye Lafayette De Mente - Страница 18

IDENTIFYING YOUR COMPANY

LARGE FOREIGN COMPANIES going to Japan for the first time often mistakenly assume that their home-country reputation precedes them—that the Japanese know who they are and are impressed. This is often not the case at all. About the only foreign companies whose names are familiar to the Japanese are those who are doing business in Japan and have achieved a high degree of public recognition there. Just like most Westerners, the Japanese tend to ignore things that do not impact directly on their work or personal lives.