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Contents

Foreword

Preface

1 My Journey to Pull Conversations

2 Conversations Release Energy

Accessing the Power of Pull Conversations

3 The Logic of Pull Conversations

Creating Capacity in Your Listeners

4 Pull Out Their Reality

Harnessing the Power of Context

5 Pull Them into Your Reality

Tapping the Power of Pull

6 Pull Out the Bigger Reality

Performing the Magic of 1+1 = 5

7 Pull Out People’s Best Stuff

Releasing Brilliance Through Respect

8 Juice Your Environments

Understanding the Five Drivers of Engagement

9 Juice Your Relationships

Repairing Broken Connections

10 “Cultural Architects to Work!”

Sixteen Ways to Produce Juice

Conclusion

Appendix

Debunking the 7%–38%–55% Communications Fallacy

A JUICE Glossary

Bibliography

Index