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Preface

I AM fortunate to work with a passionate group of people. Our company, Juice Inc., exists for one simple purpose: to co-create cultures where it feels good to work and it’s easier to get results. That is the raison d’être of this book. After seeing our methods enhance the enjoyment and achievement of our participants, we felt that this material needed to be offered to a large audience. As you engage with me in this book, my hope is that you will experience this dynamic shift.

I am also fortunate to have had the privilege of working with business leaders and managers from across North America. I will be introducing many of them to you throughout the book, recognizing the ways in which they have released intelligent energy in their work environments.

I am profoundly grateful to my business partner, Alex Somos, who championed the writing of this book, in both its original and revised editions, with unflagging commitment from beginning to end. Alex’s creative ideas, practical business sense, and wise advice have shaped so much of this book. I have never met a man more thoughtful and loyal than he.

I am also grateful to my friend and colleague Crista Renner. She is Pull Conversation personified. Her ideas and well-crafted questions brought intelligent energy to the table, boosting the book’s coherence. Crista is also a brilliant sleuth. Time after time, at the most critical junctures of the writing, she brought forth salient pieces of research.

Loretta Rose was a key player in the formation of this book. She captured much of our initial material on tape and in interviews, channeling my thinking and doing the tough slogging of creating the first draft. Several revisions have come and gone, and most of the book has morphed into a different form, but stories transformed by Loretta from oral to written form are featured throughout. Her intelligence, passion, creativity, and storytelling flair have enriched Juice in many ways.

Through his editorial and publishing prowess, Donald G. Bastian of BPS Books has brought immense value to this book. I am thankful for the day we met.

My thanks also to Sue Krautkramer, Christy Pettit, Rick Boersma, and Dave Loney for helping shape this book through their candid and valuable thoughts during its conception, gestation, and birth.

I am extremely grateful for my wife, who cheerfully gave me the space and time I needed to do this work. Maybe the next one won’t take three years, Theresa. Thanks also to Tyler, Katelyn, Mike, Rachel, Adrian, and Alison for their continued interest in the progress of Dad’s endless book project.

Many of us are discovering the impact of spirituality on our work. Throughout this process, I have become keenly aware that I could not have completed this task without the creativity, energy, and wisdom that comes from my relationship with God. When I add this to all the friends and family I have acknowledged, I realize just how very fortunate I am.