Читать книгу Ignore the Hype - Brian Perry - Страница 10

It's true – the media does promote fake news.

This litany of misleading reports, flashing news headlines, sound bites that fail to capture a speaker's true sentiments, bombastic personalities, half-truths, and outright lies is damaging the very fabric of our society. And I'm not talking about politics. I'm referring, instead, to the financial realm, and the media-driven lack of clarity, coherence, and patience that is ruining the futures of tens of millions of people just like you.

Fortunately, there is a solution. Education provided in a clear-cut and easy-to-understand manner can help you cut through the noise. This education needs to be based on facts, not fiction, and must be based upon evidence, rather than guesswork. This education needs to work for the long haul; theories and concepts that come and go like the seasons' newest fashions are of little use to the average person seeking a path to financial independence. This is particularly true in the information age, where a constant flow of news headlines too often prompts emotional reactions. And it is these emotions, in the end, that effective education needs to account for and overcome, lest individuals succumb to the fear and greed that have always typified peoples' responses to market cycles.

Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem is part of the solution. By examining the historical record in order to separate fact from fiction, readers will get a clear sense of what has and has not worked in the past. This book relays the lessons investors can glean from the successful experiences of others, including:

 Accept that the game is rigged, but know that you don't have to play, which suggests an alternative to the hedge fund and media-driven mayhem that overwhelms so many individual investors.

 Realize that forecasting is just a fancy term for guessing, which examines the abysmal track record of market pundits and proposes a superior solution.

 Accept that failing to plan is planning to fail, which provides a method to determine how much money you need to meet your financial goals.

 Understand the drivers of investment returns, which identifies the common traits of securities that have produced superior results across time.

 Know how you'll be taxed, which discusses steps you can take today to pay less taxes tomorrow.

 Avoid the wolf in sheep's clothing, which tells you how to identify a trusted professional and avoid Wall Street's lousy products.

Ultimately, this book is designed to drill home the key point that, by following time-tested principles founded on investor experience and academic research, people just like you can achieve financial success in a manner that doesn't place them on a collision course with hedge fund managers, sovereign wealth funds, and high-frequency traders. Instead, a disciplined investment approach, designed to protect you from emotions, can produce attractive investment returns without engaging in a competition you cannot win. When combined with comprehensive financial planning and cutting-edge tax minimization strategies, such an approach can give virtually anyone the tools required to achieve financial freedom.

– Brian Perry, CFP®, CFA