Читать книгу Ignore the Hype - Brian Perry - Страница 15

This is a piece of cake. All that you need to do is identify a logical approach to your finances, implement it, and then stay the course. Do this and one day you'll be financially free and able to live the life of your dreams.

So why is it so damn hard to do that?

After all, that process sounds pretty straightforward and, although it's not simple, a book such as this one will lay out in sufficient detail what you need to do in order to achieve that life of your dreams. And let's face it, you already know without my telling you that you should stay the course and ignore the hype.

So again, why is it so damn hard?

Well, imagine an ancient ancestor of yours. This ancestor is out for a leisurely walk when suddenly he sees someone running toward him at a rapid pace. As the newcomer speeds by he shouts, “Look out! There's a saber-toothed tiger coming.” Your ancient ancestor immediately turns around and follows the other guy as they both run away as fast as possible. The saber-toothed tiger doesn't get them and they both live to tell the story around that evening's campfire.

Word rapidly spreads among the local tribes that there's a saber-toothed tiger around and it might not make sense to visit the part of the forest where it was last seen. Everyone wisely follows that advice. Knowledge such as this has been vital to humanity's development for 200,000 years. Even if a rumor couldn't actually be confirmed, it still made sense to listen to it because no one actually knew what was out in the dark forest and the consequences of stumbling upon that angry saber-toothed tiger were too terrible to imagine.

Well, the last saber-toothed tiger died off somewhere around 11,000 years ago, and the world has changed in a lot of other ways since then. What hasn't changed is our propensity to listen to what our neighbors say as we try to learn from the collective wisdom. This system works in a lot of ways, but it also has some drawbacks. That's because your neighbors are prone to fear and greed. And guess what? So are you. That's why it's so hard for you to ignore what the crowd is doing and stick with your chosen course.

There then lies the solution to your financial troubles. All you need to do is rid yourself of fear and greed and you'll be good to go.

My work here is done and that's the end of the book.

Good luck!

What's that? You're still reading and I'm still writing?

Oh, yeah, that's right. You're all human after all so there is literally no way to rid yourselves of fear and greed. Darn!

Well, then? This book will have to be somewhat longer, because since you're unable to rid yourself of fear and greed you'll have to resort to Plan B. Plan B involves learning tools, strategies, and techniques designed to make it easier to avoid giving in to those emotions you're unable to get rid of.

It won't be easy. But it is possible. First, you'll need some education around a logical approach to your finances, an approach you can believe in. Following that, you need to be aware of some of the more nefarious influences you'll come across on your journey toward financial freedom. To be fair, mere awareness is unlikely to solve your problem, but it is a starting point toward formulating solutions for avoiding the temptation to give in to fear and greed.