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This edition first published 2015.

© 2015 Duncan D. Bruce and Dr Geoff Crook.

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Library of Congress Cataloging-in-Publication Data

Bruce, Duncan D., 1957-

The dream café: lessons in the art of radical innovation / Duncan D. Bruce and Dr. Geoff Crook.

pages cm

Includes index.

ISBN 978-1-118-97784-2 (hardback)

1. Strategic planning. 2. Branding (Marketing) I. Crook, Geoff, 1945- II. Title.

HD30.28.B78423 2015

658.4′063–dc23

2014043908

Cover Design: Mackerel Design and Art Studio

Cover Image: To Come