Читать книгу The Law of Fundraising - Bruce R. Hopkins - Страница 77

Several states have some form of law relating to the regulation of commercial coventuring; many of these states use the concept of the charitable sales promotion. A charitable sales promotion or commercial coventure is a promotion by a for-profit (commercial) business pursuant to which, during a stated period of time, a portion (usually identified as a percentage, perhaps with a cap) of the sales price of a good sold or service provided will be contributed to one or more charitable organizations. (The charitable deduction is available for the donating company, not the consumer.) Recently, this type of fundraising has been portrayed as embedded giving. These forms of regulation emphasize disclosure of information about the promotion to the public; other requirements are registration of commercial coventurers, a contract with the charitable organization and commercial coventurer, formal consent from the charity, and/or a report from the commercial coventurer.

A bond for commercial coventurers may be required; the bond amount is likely to be set at $10,000.