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Table of Contents

Foreword to this Marketing Classic

Chapter 1 The Online Marketing Economy

Chapter 2 The Conversion Loop The Simplicity of Automation

Chapter 3 The Magical Power of Intention

Chapter 4 The Conversion Marketer’s Toolbox 24 Promotional Tools

Chapter 5 Clever Website Traffic Strategies

Chapter 6 The Branding Paradox

Chapter 7 The Psychology of Conversion

Chapter 8 Acquisition Strategies

Chapter 9 Closing the Sale How to “Ask for the Order” Online

Chapter 10 Email Newsletters Money Making Magic

Concluding Remarks