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ОглавлениеContents
The Book Marketing Journey
1
Book Marketing The Achilles Heel of Authors
The Book Launch Formula – Becoming a Hometown Hero
2
The Art of Branding for Authors
Your WHY – The Essence of a Personal Brand
3
How to Get Quality Book Endorsements from Celebrities
Five Essentials for Getting Quality Book Endorsements
4
Creating a Product Funnel: The Business Side of Writing
The Product Funnel for Authors: How to Build a Product Funnel
5
How to Get Media Attention with Public Relations
5 Tips to Getting National Media Attention
The 5 Essentials of a Book Media Kit
Planning a Do-It-Yourself (DIY) Media Tour
The Golden Egg: How to Work with a Public Relations Firm
6
Social Media & The Art of Selling Books
When Social Media Works (and When It Doesn’t)
Social Media, Book Promotion and the Sweet Smell of Success
Book Marketing with Facebook Ads – Who Says You Can’t Buy Happiness?
7
How to Profit from Bookstore Signings
Bookstore Signings: Are They Profitable or Like Chasing a Unicorn?
10 Step Roadmap to Successful Bookstore Signings
Bookstore Signing Checklist
8
How to Promote a Book on Goodreads
Goodreads for Authors: Reflections on Fundamentals
Goodreads Advertising: How it Works
9
How to Build an Author Website
How to Make Your Author Website the “In” Place to Be
10
Book Awards and Professional Reviews
Book Awards – Resting on Your Laurels and Other Thoughts on Winning Book Writing Competitions
Book Reviews: How to Get Book Reviews on Amazon
11
The All-Important Pre-Order Campaign
How to Set Up a Book Pre-Order Campaign
12
How to Pay for Your Book Launch
Case Study Funding a Book Launch with Kickstarter
The Book Marketing Prioritization System
15 Week Book Marketing Checklist
