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ОглавлениеThe Book Marketing Journey
THE task of marketing a book has changed dramatically, and authors often find it a challenge to keep up with the latest methods to promote their book. In speaking with highly successful authors, they share that the marketing tactics they employed years ago are simply ineffective today.
To address the rapidly changing field of book marketing, this book is designed to help authors simplify and organize their book marketing activities.
After the hard work of getting a book ready to commercialize, this is the time when successful authors turn their attention to book marketing. I like to say that writing a book is 10% of the effort. Getting the word out is 90%. The sheer fact that these words are in your hands means you are part of the top 2% of authors who understand this dynamic and are willing to do the work which has been paved by many successful authors before you.
To be successful, you must be willing to do the things today others won’t do in order to have the things tomorrow others won’t have.
~Les Brown
Knowing when to do marketing activities at the right time is a key to a great book launch. Book marketing activities typically begin 2-months prior to launch and last up to 3-months post-launch. This is the time when the author is active in the media to spread the message and make the public aware that the book is available in retailers.
In studying this marketing system on effective book marketing activities, you are equipping yourself with the knowledge to become a best-selling author. For each individual, this system will put you in a position to organize your campaign, establish what makes sense to do yourself and what to delegate to others.
At the end of this book is a framework called the Book Marketing Prioritization System. With the understanding of your marketing options in the pages to follow, coupled with the Book Marketing Prioritization System, your future as a published author is bright indeed.
