Читать книгу Creative Synergy - Bunny Paine-Clemes - Страница 38

So what is creativity? The working definition you will see in many sources is that it is the creation of something both novel and useful.⁶²

For instance, John Lennon is known as a major creative artist. The group he assembled, the Beatles, wrote and performed music that revolutionized the taste of his era and is still enjoyed by listeners today. With succeeding albums, especially Sergeant Pepper’s Lonely Hearts Club Band (1967), the Beatles experimented, pushed the boundaries of music, and provided delight with their lyrics and melodies.

Here is something that John Lennon did that was not so creative.

After talking with Yoko Ono all night their first time together, he made love to her as the dawn rose, and then they recorded an album celebrating their union. Called Two Virgins, it featured their naked bodies on the cover and consisted of electronic noises and caterwauling screeches. The album was undoubtedly meaningful to them—but others were not amused. The record sold only to diehard fans, and the cover photo was blanked out by what looked like a brown paper bag, except for the two heads of the lovers.

This was novelty, but it didn’t have much use. (It may have some use now; the original covers without the brown bags are now worth a small fortune.) In this case Lennon forgot Stages 3, Incubation, and 5, Verification.