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“Professional money managers and investment advisers alike will find Tom Howard’s thought-provoking exploration of the practical implications of investing in a world where emotional crowds dominate the determination of prices to be an interesting and engaging read.”

Jim Peterson, Chief Investment Officer, Charles Schwab Investment Advisory, Inc.

“By rethinking the basic challenges of equity investing from a behavioral viewpoint, Professor Howard has arrived at some totally fresh insights into what it takes to be an outstanding long-term investor. Though aimed at professionals in the field of investment management, many of the ideas presented in this highly readable book will be invaluable to a wider audience.”

Andrew Cox, Director, Janus Capital Group

“Tom Howard masterfully bridges the gap between the insights of behavioral finance and the demands of portfolio management, and he explains behavioral data investing in a forthright and engaging style. Advisors and investors alike stand to benefit from this book.”

Philip Lawton, Ph.D., CFA, Research Affiliates, LLC

“There has been a glaring hole in the study of behavioral finance, namely, how to incorporate its caveats and principles into successful investment management. Behavioral Portfolio Management helps to fill the gap left behind by theorists with its creation of a unique framework for investment managers.”

Jason A. Voss, CFA Institute Behavioral Finance Content Director, author of The Intuitive Investor, retired investment manager

“Tom Howard was the most inspirational and influential professor in my master’s programme. His proven ability to harness behavioral factors and rigorously apply them to the portfolio management process makes this book a fascinating read!”

George Spentzos, Managing Director, Société Générale, London, UK

“Tom Howard demonstrates how the traditional tools of the investment industry, like modern portfolio theory and investment style boxes, combine with investor emotions to distort portfolios and asset prices. This book can teach you the proper strategy, consistency, and conviction to harness these distortions in your portfolio for higher returns and avoid the Cult of Emotion.”

John Nofsinger, Ph.D., Seward Chair in Finance, University of Alaska, author of The Psychology of Investing

“This book is a game-changer; as early adopters of Behavioral Portfolio Management, we found this to be an oasis in the desert of Modern Portfolio Theory. I know of no better way to beat the market then to do what this book tells me to do; and no book says it better than this. The reasons for our outperformance transcend time and trump the competition, ‘rational’ or otherwise. Of course we are emotional investors--now we can profit from that!”

Karl Frank MA, MBA, MSF, CFP, President, A&I Financial Services LLC

“Dr. Tom Howard has taken the principles of Behavioral Theory and applied them to investing in his new book Behavioral Portfolio Management. Beyond theory he has applied these precepts to actual portfolios with considerable success. He examines ‘What If’ we take advantage of human behavior and use that knowledge to enhance portfolio returns. An excellent read that takes us to the next stage in the investing arena.”

Philip Hartwell, CFP, Royal Alliance

“Traditional finance assumes that investors are rational. Behavioral finance rejects that notion and studies how emotions and psychology affect investors and the financial markets. Most academics have rejected behavioral finance because of the perceived lack of practical applications. In this book, Dr. Howard shows how his methodologies can incorporate behavioral finance concepts into a very successful investment strategy. His evidence may give behavioral finance the academic credibility it deserves.”

Maclyn Clouse, PhD, Professor of Finance, Daniels College of Business, University of Denver