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foreword

If you’re an entrepreneur or small‑business owner

and you’ve ever wondered if visual thinking was

something that could work for you — not just for

big businesses — then the answer is definitely “Yes”.

Visual thinking has contributed in some way to

every success I’ve had in life, from the businesses

I’ve founded, to family, to personal discipline and

even to my health.

Visual thinking quite literally makes you see better. It

enables you to come up with creative solutions that

you wouldn’t otherwise arrive at, helps you make

sense of complex systems and see connections

that others miss. It not only helps you explain this

complexity to your clients, it helps them see the

answers to their problems. Most businesses are

made up of people walking around with problems

that they are trying to fix using an incomplete

toolkit. Their solutions often fail because they

are missing the wealth of information that visual

thinking can unlock. Put simply, visual thinking

helps you get better at seeing so that you can get

better at fixing.

This works in pretty much any situation. I’ve never

been super strong at math, but even my math is

better when I work visually.

I’m thrilled to recommend this book, Draw a Better

Business by Cara Holland. It’s extremely simple,

clear, actionable, and of course it’s got lots of

pictures so it’s pretty easy to navigate. I think it’s a

wonderful book and I hope you enjoy it.

Dave Gray

—

Founder, XPLANE

Founder and CEO, The School of the Possible 2018